Maybe your prospect found the product to their liking, but it wasn’t quite right. You’ve had this experience before, so you can probably relate to the consumer.
Adding related products and highlighting wishlist items can help your reader decide to buy. For example, you may have an upgraded version of a product your customer has added to their cart. Suggest that product as an alternative because it has additional features X, Y, and Z.
Use humor in abandoned cart emails when appropriate
Some brands build their reputation on humor having gained a clear picture of the advantages and disadvantages of both the ready-made and custom templates, it’s time to make the big decision. and a light, fun approach to marketing. Others are more serious and prefer to leave humor out of the equation.
Only you can make this decision.
Often you have to think about the client. If there is a chance that your potential client will be offended or angry because of your humor, resist the urge to joke. However, if you think you will get a laugh, go ahead and unleash your inner comedian.
Send your first abandoned cart email shortly after you abandon a cart.
Timing matters when it comes to abandoned email list cart emails. If too much time has passed, your prospect has likely purchased the product from another vendor or decided not to purchase the product at all.
Ideally, no more than 24 hours should pass between the time your prospect abandons their cart and when you send your email. You’re looking to catch that person before you can reach out to competitors or come up with more objections to the purchase.
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Use an automated email sequence to increase your chances of cart recovery
Drip email campaigns work well in e-commerce marketing. They play an important role in redirecting the reader to the main call to action, such as returning to a full shopping cart.
Plan a sequence of three to five emails, each one sent the day before the last one. You don’t want to get on the prospect’s nerves, which could ruin their chances of coming back to your site. At the same time, you want to give that person every opportunity to contact you.
In each email, highlight something new about the product in question. For example, if in the first paragraph you talk about value and quality, in the second you mention unique features.
Your last one or two emails should contain some kind of incentive. For example, you could offer a coupon, discount code, or free shipping regardless of the order value.
