SEO is constantly evolving! What Adapt Your Content you did yesterday may not be effective today. So, what are the SEO trends for 2023 ? And most importantly, how should you adapt to reach the golden triangle of Google’s SERP ? We present the 7 elements to consider to college and universities email list stay ahead of your competition!
Quick read: What you’ll learn about SEO in 2023
In this article, we will detail the 7 major SEO trends in 2023 :
- The arrival of AI in force .
- The importance of curiosity and relevance .
- Content is ( still ) king.
- The growing place of SMO and SXO .
- Local SEO is becoming essential.
- Voice search is still growing.
- Structured data is no longer an option.
Want to know how to adapt your SEO Adapt Your Content efforts in 2023? Just read on!
1. The big SEO trend of 2023: AI (artificial intelligence)
You’ve probably heard of GPT3 and, more recently, GPT4. These artificial intelligences are to better understand this topic and know where to start absolutely amazing and can be very useful for SEO in 2023. However, you need to know how to use them to avoid the risk of a Google penalty. [1]
The 2022 Helpful Content search engine algorithm update aims to ensure readers receive unique, high-value content. While John Mueller ( Webmaster Trends Analyst at Google) has made it clear that content generated by automated writing tools is considered spam , this information has been nuanced several times .
This is what was recently stated on Twitter by the official Google SearchLiaison account and confirmed by Danny Sullivan: “ if content generated by artificial intelligence helps users and is written primarily for them , then this is not a problem.” [2]
So, if you want to speed up your content creation , there’s nothing stopping you from using this type of software, like the excellent redaction.io . Based on this SEO-optimized text, you can then rework it to american samoa business directory personalize it and make it content that meets Google’s criteria in 2023.
