Keyword research is always the SEO tools for semantic foundation of any SEO strategy. To improve your search engine visibility, you need to determine the okx database words that best represent your business and interest your audience . To make this effective, remember the 6 types of keywords in natural SEO !
- Long tail header : short search (maximum three words).
- Long tail : long search (more than three words).
- Semantic keyword (related to your key query).
- Event keyword (short-term visibility, linked to current events).
- Evergreen keyword (long-term visibility, imperishable).
- Local keyword (essential for geolocalized SEO).
Understanding the needs of the Internet user
During this phase, you must first precisely define your SEO persona . Obviously, it is only with a perfect knowledge of your readership that you will be able to meet their needs! Secondly, you want to understand the search intentions linked to the different keywords you have chosen. To do this, analyze the Google SERP while always keeping in mind the 4 types of intention hidden behind a query.
- Navigational search : to find a specific company or site.
- Informational research : most often in the form of a question.
- Transactional research : decision support for a purchase (product or service name).
- Commercial research : allowing you to make the best decision for a purchase (comparison, best price, etc.).
Write quality content
Now that you know your keywords and are aware of the user’s intent, you can write your content. However, it’s not a matter of doing it in a hurry! Indeed, the quality of your content is essential to please your reader and improve your ranking on Google . Offering quality content and optimizing the semantic field is therefore essential at this stage!
Additionally, you should take the time to structure your blog post or SEO text well and optimize your content for SEO . In particular, consider placing your key queries and offering variations of your main words in the hot zones of your content. In fact, correctly placing keywords is a major factor in your search engine ranking.
If you don’t think you have the skills to write great content or simply don’t have the time, don’t hesitate to delegate this task to a web editor !
Work on internal meshing
Internal linking is a very important element for your SEO ! First, it allows you to offer additional information to your reader, which can help meet their search intent. In addition, you help Googlebot crawl your entire site (and therefore avoid missing old content). Finally, you share “link juice” with your landing pages.
This improves your entire site’s internal page rank (PRi) . Additionally, you can also control the visibility you assign to your individual pages. This gives you control over your site and can boost the search engine optimization for b2b companies – why and how should you do it? ranking of your pillar pages (the most important for your SEO and your target audience).
If you want to know the power of your internal linking, do not hesitate to use the free tool that we provide: https://www.seoquantum.com/test-pagerank .
Control the semantics
To finish the SEO semantic analysis, you should always check the optimization score you get once your text is written . To do this, you could spend time (a lot!) comparing your text with those offered in the first results of Google. Moreover, if you do not have a lot of experience and your level of knowledge is not sufficient, this study may prove ineffective.
That’s why the best solution is to b2b Reviews use a powerful semantic analysis tool . You save time and benefit from artificial intelligence similar to that of search engines . In the next chapter, I suggest four tools you could use to achieve this goal.
