Solution finders can be a great tool for sales enablement . Be among the first to find out more about
creating solution finders that will support your sales team’s conversations and give your prospects the
information they’re looking for, driving them to make a purchase.
The great Agatha Christie had already said it: for every problem there is a very simple solution.
Using a solution finder has become an increasingly popular method for determining which product or
service works best for you, and for very good reason.
Unlike an assessment or quiz, a solution finder provides you with a specific result or recommendation
based on the information you provide, often with a link to purchase that product or subscribe to that
service, right then and there. Easy peasy!
Problem solvers solve problems efficiently and effectively, while providing your sales team with valuable user insights that they can use to better support their interactions and move prospects through the buying process to a sale.
- Solution seekers for late-stage comparators
- How do Sales Enablement solution finders work?
Solution seekers for late-stage comparators
For a buyer further along in the journey, a solution sweden phone number list finder works to
encourage the purchase decision. They have already been educated, thanks to your content, and are
ready to buy, but they don’t yet know which option is the most suitable. The solution finder, through
specific questions, allows the user to compare product options and get a better idea of which is the best option according to their needs.
In our study with Demand Metric, 57% of respondents representing revenue-growing companies reported that their content was most effective in the mid- to late-stage of the buying journey. While we often focus on creating content for the top of the sales funnel and building brand awareness , creating a content strategy for the bottom of the funnel is also important.
How do Sales Enablement solution finders work?
This month we dive into developing 2024 brazil telegram users data better sales through the selection of pieces for Sales Enablement. In this sense, interactive content supports your sales team through the valuable data it provides them. Assessments, quizzes or calculators are set up for the prospect to discover meaningful results and for the sales team to gain meaningful insights to drive productive conversations.
Let’s look at an example of a Purchasing Power solution finder, built with Ion.
In this example, Purchasing Power uses the solution finder for those looking to purchase a laptop. The questions ask how the user will use it, the operating system they prefer, and the level of portability they need. Based on their answers, Purchasing Power makes a recommendation, in this case offering a gaming laptop.
The solution is as simple as that. If the user is not satisfied with the result, he is given the option to start over. Otherwise, he can purchase the recommended solution with a direct link to the brand’s website.
Plus, the sales team already has all the information provided by the user in this experience. They’ll know where they clicked, what result asb directory they received, and whether they continued on the website. They’ll also know if the user left the solution search engine at any point, which gives them a great starting point for a follow-up call.
When the salesperson calls the prospect, he won’t need to spend time digging for answers he already knows. He’ll have everything he needs to focus on what’s stopping the prospect from making the purchase.
For every problem, there is a solution and in the world of interactive content, the solution finder simplifies it.
Do you want to know more about the tool that allows you to create a solution finder for sales enablement and other interactive content? Get to know Ion and discover everything it can do for your business.
