Secret to selling more It is the “hot topic” and everyone is only talking about how to achieve it. Conversion has been the subject of several studies around the world, especially when we talk about it in the context of digital marketing. The art of conversion requires attention , a strategic look, a pinch of avant-garde and a lot of research on the target audience of a brand, product or service. And, paraphrasing John Munsell, “if content is king, conversion is queen” .
After all what is conversion?
The digital world has coined bolivia phone number list the term conversion as the result of efforts and stimuli aimed at a specific audience, which culminate in sales. A trajectory based on personalized strategies, according to the level of interest of the recipient.
First of all, it is important to understand
that the task of increasing sales indicators requires preparation , which is often arduous, and which combines market intelligence concepts, proven digital marketing seo best practices techniques and the premises of Inbound Marketing, as mentioned in previous articles. In other words, selling more is not for everyone: the challenge has been launched . Is your company prepared to boost results and increase sales?
A good strategist needs to keep an eye sale leads on the metrics. There is no way to face the challenge of winning if we do not analyze, in real time, the results of the proposals put into practice. In fact, the golden tip is: constantly review the strategic plan . If your team is winning, do not hesitate to make changes to maintain this winning condition.
Take note: You can say that you have converted
when you receive an email from a visitor who has registered on your website. The same occurs when the visitor downloads some material produced for this purpose, be it an e-book, an infographic or a guide. In short, you convert when you secret to selling more attract the attention of a stranger who, in turn, is willing to listen to your message in a personalized way. From this conversion, with the so-called “lead base”, you can nurture the expectations of this audience, alleviate the pain points of each visitor and make this person move along the Purchase Journey, within the stages of the Sales Funnel. The secret to selling more is to focus your efforts on finding qualified leads, that is, people who have the profile expected for your offer. This mission will require a lot of innovation, creativity and patience to achieve the expected results.
The rocky path to effective conversion
“Trying to increase sales by simply bringing more traffic to a site that has a low conversion rate is like trying to fill a leaky bucket by adding more water instead of filling the holes.” Bryan Eisenberg’s quote highlights a new perspective on the traffic vs. conversion combo. After all, we want quality, not quantity, right?
Do you want to sell more to an audience that is truly interested in purchasing your products and services? Do you want to convert with the efficiency that your company needs to boost results? Here are some tips to make this journey easier:
Social conversion: when visitors are invited to share
certain content on their personal pages in exchange for purchasing an item produced by your brand. This process has secret to selling more generated good engagement and positive reach for those who invest in relevance and innovation in the delivery of production.
Email marketing campaigns are excellent gateways for new visitors and potential leads. Invest in calls to action, offering e-books or exclusive content via download through this medium. Remember to speak to those who have a minimum interest in your offer.
Landing pages are the “darlings” of conversion. These extra pages that direct visitors to a relevant offer or content provide a conversion potential that has been tested and proven in the market. However, due to their constant use by most companies, this strategy must be used with discretion and assertiveness.
Headlines are also excellent conversion
tools. They optimize the process and highlight what your brand offers. In times of information overload, getting straight to the point can be attractive.
Audiovisual content is increasingly emerging as a surefire way to achieve conversion. Invest in videos and images that speak to the emotional side of your audience. Captivating your target audience becomes much easier when you can communicate with their cultural, sentimental and emotional background.
