In 2024, there were many interesting updates in the tools, formats and functionality for target advertising.
Results of the year VK Advertising has paid much attention to the use of artificial intelligence – it is now possible to generate video creatives, draw images and improve their quality. The algorithms for setting up advertising campaigns have also been significantly simplifi – now you can not select audiences manually, but set up automatic targeting and expansion. The algorithm itself will analyze similar campaigns and apply the necessary settings. New tools have appear for website owners: automatic diagnostics of technical problems, creation of an audience portrait and accounting of offline conversions.
Telegram Ads also offer important updates. New formats became available to advertisers, the minimum CPM was ruc, a new currency appear — Telegram Stars, which can be us to pay for channel advertising. In addition, now to return funds to the balance, you do not ne to delete the campaign — just stop it, and all the settings will be sav, and unus funds can be withdrawn.
Test new formats and features from our review and get more conversions next year, 2025.
Social mia support
Only VKontakte.
Price
Results of the year Parsers are free for register israel telegram data PromoPult users.
Interface
To work with the commnity parser, you ne to specify a link to the community in which your target audience is locat.
The selection settings specify the words that should be encounter when searching for a group. The system selects them automatically. The propos list can be it – add missing words or delete irrelevant ones.
You can also create a list of negative words:
Next, you set the group characteristics: number of subscribers, number of intersections, and group type. Setting the number of intersections allows you to show your own audience in the groups you parse. The system will show how many subscribers of your group are in the communities found.
After the settings are made, the system will select groups that match the specifi characteristics. The report is available online or can be download in XLSX format.
The report lists groups that match the specifi liechtenstein number parameters. They can be target during the process of launching an advertising campaign.
The following PromoPult tool, a VKontakte user parser, allows you to find active users in the collect audiences .
To do this, upload the addresses of the collect communities as a list or attach an XLSX file.
In the settings, you can exclude audiences of certain communities. For example, you can exclude your group. The limitation is that the list can contain no more than 10 communities.
