The use of generative artificial intelligence is france email list accelerating, and at the same time, questions about its responsibility and ethics are emerging. What things should you consider when you want to use artificial intelligence more responsibly as a marketing tool?Iina Tiihonen
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Responsible and ethical Summary of the blog – click to open +
Artificial intelligence has revolutionized the marketing playing field, but at the same time, the rapid development of technology has brought with it social and ethical issues that companies are expected to address.
The enormous water and energy consumption of data centers, ensuring the accuracy of information, and challenges related to data security and copyright have attracted widespread media attention and discussion, among other things.
Responsible use of AI can become a significant differentiator in the future. Companies that invest in a transparent, fair and customer-centric AI strategy will build stronger trust, improve customer experience and stand out in a market where consumer awareness of corporate responsibility is increasingly high.
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Responsible and ethical Why is it worth taking an interest in the responsible use of artificial intelligence?
Gartner, a research and consulting firm in the information and communications technology sector, predicts that
In the same publication, Gartner predicts how to organize and promote an event that as the use of AI increases, one in five brands plans to be AI-free by 2027. This means that the brand commits to not using AI in the manufacturing of its products, services, and marketing.
AI freedom can be a way for companies to differentiate themselves and appeal to consumers who value authenticity and human creative input, or who oppose AI due to its challenges related to responsibility and ethics.
Could a more responsible use of artificial intelligence be an alternative to total confrontation?
If companies commit to transparency, fairness, privacy, and Responsible and ethical human-centeredness in the use of artificial intelligence, there will no longer be the same need for the b2c fax idea of AI-free. Then artificial intelligence can be harnessed as a human assistant, the positive effects of which for companies and society outweigh the negative ones.
