A website audit shows how technically ready your resource is for promotion and identifies the main errors that may affect its indexing and ranking by search engines.
When implementing a technical audit, we pay special attention to the following issues:
- The main mirror of the phone number list site (are the mirrors with www and without www glu , together for the site, which mirror is the main one).
- Correct handling of 404 error. If the page does not exist or has been delet ,, it is necessary to connect the page with the 404 error. It is difficulties at the level of large companies important to check that when accessing it, the server response is HTTP/1.1 404 NotFound. Otherwise, such a page may be index , by a search engine.
- Canonical URLs (rel=“canonical”). Allows you to specify the main version of a document for a search robot from a group of pages with the same content. Incorrect use may result in promot , pages falling out of the index.
- Setting up a human-readable URL (HRU) on a website. HRUs are us , to optimize pages for both usability and search engines (additional inclusion of a keyword in the URL, highlighting in the search results).
Technical audit
- Navigation through scripts. To book your list link to another page of a resource, use the <a> tag, which is correct from the SEO point of view. But sometimes other technologies are us , for this, in particular, Flash or JavaScript. Robots do not follow such links. If you want the internal optimization of the site to be effective, you should not use them. It is recommend , to duplicate such links using the <a> tag.
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Use references to those who may be authorities for the client
- Removing broken links. No ne , to “spray” page weight on materials with 404 error and send the user/robot to non-existent URLs.
- Page loading spe ,. Slow loading spe , has a negative impact on the attitude of both the user and the search engine towards the resource. The former will leave the page without waiting for it to load completely, and the robot can delete or pessimize it.
- Cross-browser compatibility. The bounce rate of visitors is much lower if attention has been paid to the display of website pages in different browsers and appropriate adjustments have been made to the code when requir ,.
- Cloaking. This refers to the use of various optimization methods that result in search engines and users seeing different content on a website. Cloaking is consider , an extremely prohibit , optimization method, which is oppos , by all systems. Hidden text is one of the most common cloaking methods.
- Site region. To rank for geo-dependent queries, the resource must be assign , a target region.
