What are the different types of content and what metrics should we use to find out if they’ve successfully reached our audience? In this practical guide, Gianluca offers his viewpoint and a lot of additional resources. A brief disclaimer: Before reading, I want you to know that I’m not an expert analyst, but a SEO strategist and digital marketing consultant. On the other hand, in my daily work as an auditor and holistic digital marketing strategist, I work a lot with Analytics to understand the deficiencies and opportunities of my clients.
Because of this, what you’re about to read isn’t a “definitive guide
But instead my personal and practical guide of content and its metrics, full of links to useful resources that helped me solve the mystery of metrics with larger content. I would love to see your ideas in the comments. The importance of content metrics Telegram Data Fuente: Moz.com One of the hardest things to measure is the effectiveness of content, mostly because there’s a lot of confusion about its changing nature and purpose. A common problem is to think of “content” and “formats” as synonyms, which is what drives the frustration and, with the erroneous escalation of actual processes, can also lead to disasters in Google. What is the difference between content and format?
Content is any message that a brand/person delivers to an audience Formats are the specific ways
Which a brand/person can deliver this message (for example, data visualization, written content, images/photos, videos, etc). So it’s clear: we engage with and sometimes share the ideas and emotions that the content represents, not its formats. Formats Singapore Number are only the clothes we choose for our content and, maintaining the fashion metaphor, some ways of dressing are better than others when it comes to creating a more explicit message. Strategy, like everything in the marketing world, plays a very important role when it comes to content. It’s during the strategic phase when we try to understand (thanks to both the analysis of our own side and the analysis of the sites of competitors) if our content responds to the interests and needs of our audience and what parameters we have to choose when it comes to evaluating its success or failure.
