having been online for over two decades, increasingly demands that its users master Personal Marketing techniques.
With over 1 billion subscribers worldwide, 58 million of which are in Brazil alone, which is the third country with the largest number of users, the network reports that 40% of these users access the site daily.
Whether it’s to check out job openings, business opportunities or “check out the news”, the platform is currently the main channel for job placement, professional development and lead and sales generation in the market.
However, to get the most out of this network and establish professional authority, it takes much more than daily posts, memes or dances.
If you want to conquer a new position in the market
increase the visibility of your business, understand algeria phone number list and explore the full potential of LinkedIn , this is the time to learn the strategies and practical step-by-step instructions.
The new dynamics of Personal Marketing in the digital environment
The concept of personal google business profile? marketing has evolved Personal marketing on over the last few decades and has gained even more importance in the post-pandemic era, when digitalization has required a new approach from companies and professionals.
Not long ago, a well-structured resume and good recommendations were enough to boost a new job. Today, professional success is linked to digital presence and, mainly, to the ability to generate value for the network of followers and the area in which one works.
The professional’s digital presence
that is, their active participation on LinkedIn cn numbers with relevant content and a presentation highlighting their profile, are decisive for hiring or business partnerships.
The platform itself, with its LinkedIn Talent Solutions tool, indicates that strategically optimized profiles are 40 times more likely to receive opportunities; in addition, profiles with professional photos receive 21 times more views.
Why do personal marketing on LinkedIn?
Using LinkedIn strategically to build an authentic and relevant professional image makes all the difference in your career and business.
It is by using these techniques that professionals can build quality relationships and consolidate their online presence, standing out among a crowd of profiles.
Advantages of Personal Marketing on LinkedIn:
Greater visibility: optimized LinkedIn profiles appear more in searches by recruiters and potential clients.
By using appropriate keywords and keeping the profile well-designed, the professional becomes more easily found by companies looking for their skills and abilities.
Authority in the field: regularly publishing relevant content, commenting on featured posts and interacting with the target audience are some of the ways to build credibility.
By sharing their knowledge
the professional shows authority and commitment, factors that increase their reputation and, consequently, their authority.
Qualified networking: LinkedIn facilitates direct Personal marketing on contact with leaders, colleagues, partners and customers. Leveraging this connection to generate engagement is a way to increase the impact and scope of networking.
Social Selling: this is the platform where all users are to create and take advantage of business opportunities, that is, an ideal place to sell products and services.
