all you need is the right information to succeed in this entrepreneurial task.
Read on to learn more about this topic…
But first, so that you can be sure that the words you are about to read come from the mind of a true expert, let me introduce you to the following person.
MARCO DE VEGLIA : the “father of brand positioning ”
That’s right: Marco De Veglia is the first to have brought the concept of brand positioning to Italy, and to have developed it throughout the national territory.
It can be defined as such because
since the late 90s it has been providing consultancy to small/medium Italian companies, so that they structure their marketing correctly, positioning their brand.
Not only that… he also tested his knowledge phone number list first-hand, as an entrepreneur in a company of which he was a partner.
Given the success and his desire to spread and share this message, a few years ago he created his first course in which he explained to other the key to successful franchising entrepreneurs how to create their own brand positioning step by step .
To make his figure even more
authoritative and credible, in 2017 he wrote the book “Zero Contenders” , in which he further explored this topic thanks to case b2c fax studies derived from his experience.
Its mission, from the beginning, was to destroy the belief that
It’s not like that, on the contrary!
