Mobile-First: Google’s new indexing
You may have heard or read something about this Mobile-First thing that Google published on its blog and you are not quite sure what it really means. Right?
Well to explain it to you
The simplest way possible and how this affects SEO .
How do Google searches work?
To begin with, it is important to understand that Google crawls the web pages that exist on the Internet (note, those that allow themselves to be crawled to create an “index” where all this information can be organized; as if it were the index of a book.
The information stored in this index is then used to create the search engine results pages. In other words, your page will be ranked higher or lower in the Google search engine depending on the information stored in its index from when it crawled your website.
The meat of the matter lies
Until now, this index used information crawled from the Desktop version of your website. That is, the one you see from your computer or laptop. And right now they are experimenting with a new index using information crawled from the Mobile version of your website. That is, the one you see from your mobile phone.
The importance of Mobile-First
I have the feeling that the news about Mobile-First indexing has had much less impact than, for example, the launch of Google Penguin 4.0. And I am surprised because I think (in my humble opinion) that it is big news, even if it may have little impact at the SEO level (in theory).
I don’t know about you, but I browse a lot on my phone. Even when I’m at home, because if I go to the bathroom I take my phone with me instead of reading a book or the label on my shower gel.
The fact is that mobile phones are increasingly used to surf the Internet, and I’m not the one saying it:
Usage-exceeds-desktop-for-first-time-worldwi
So, seeing that we will end up using the Internet more from mobile devices, it seems quite logical that Google prefers to take into account “how web pages look” in their mobile version. In order to then position results, don’t you think?
The million dollar question
Will the web positioning of the pages change much from how it is now?
God forbid I should assure you anything that might happen in the future. Because if I knew, I would have the lottery combination for next Thursday. And right now I would be doing everything except writing this post.
Still, I’m going to give you my opinion, because it’s mine and I give it to whoever I want.
Changes nothing out of the ordinary
On websites that are already adapt. To mobile devices using responsive design, it will hardly noticeable. I even think that websites that are not adapt. To mobile devices will not notice it much either. Today they are already being “punish in positioning for not being mobile-friendly.
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I think that the ones that will notice this are those websites that use different sites to display depending on whether they are visited from a PC or a mobile phone. Because, as a general rule, the mobile version does not display all the content that the desktop version has (so that it loads faster).
For exampl not the same as although I bet Mark Zuckerberg’s right eye that they are already prepared for the change
Mobile visibility and
Ok, so it may barely change your website’s ranking but…
Do you even know what your site’s visibility is on mobile devices right now?
This is important, because if you now find that your Mobile visibility is worse than your Desktop visibility, you might as well get your act together and change that – or else that might end up being your Desktop visibility too with the new Mobile-First indexing.
So I’m going to show you 2 and a half tools to know your mobile visibility.
Google Webmaster Tools y el Mobile-first
Now also called Search Console , this tool gives you a clear idea of how your website’s SEO is working for mobile devices.
In the Search Traffic Search why the indian rupee is continuously falling down 2018 Analytics section, you can see your average position on Google by filtering Desktop, Mobile or Tablet and even comparing 2 of them.
Of course, when they give you the OK, never forget that you must always send your best post.
Usability and user experience
A factor that not usually taken agent email list into account and fundamental.
The design of your blog should be simple, easy, friendly, easy to navigate, all the information just a click.
Because we must never forget that we do all this for our readers, potential clients and customers.
