Apart from the channels mentioned above, there are some others that allow us to distribute content in a different way, such as webinars and podcasts.
What to consider when distributing content?
I think I already told you once that I am in love with the concept of Persona , so if one day I marry her, Distribution would be my mother-in-law, because Persona is born to solve distribution problems, to understand channels. Content is king, distribution is queen, Persona is princess and all content producers are princes. Persona is the first answer to all those problems we face, thanks to Persona, emails are answered, those who confirm attendance at your event actually go, your blog is read and your website becomes a reference among your clients. Persona gave a new dimension to the concept of happiness.
Less is more: the power of segmentation
Let’s continue understanding distribution indonesia mobile database and its channels. To do this, we need to understand the illusion that the Internet produced at the beginning when it made us think that distribution was very easy. Who has never been naive and believed that with an email list they would get a lot of sales? Who has never been disappointed when 200 confirmed their presence on Facebook and only 5 turned up? Distributing content is much more than just pressing send.
To distribute effectively on the Internet we have to segment. If you need to reach 50 people, it is useless to send an email to 2 million, and even worse if the 50 you want to reach are not among those 2 million.
In this article we begin by saying that the importance of any digital strategy is the capacity of the content to attract and engage a target audience and that distribution is fundamental to the strategy.
Would you like to know 58 types of content that you could use in your marketing strategy? Click here !
Don’t forget to create differential value for your content and create a good distribution strategy. We look forward to seeing you in our next post to continue discussing digital topics of interest to you.
Why do we see cases of wrong (and ugly) advertising in communication with women every year on March 8?
Bottom line: How can we market to women in 2017?
To be more thoughtful
Brazilian women do not feel that advertising get inspired by these 12 landing page examples to learn how to get more conversions represents them. In a survey conducted by SPC Brasil , 58.5% of women say that advertising does not portray the real woman .
The reasons vary:
- Almost 60% of those interviewed believe that women portrayed in advertising are very different physically from reality:
- 32% said they feel uncomfortable with the objectification and sexualization of women in advertising.
55.7 % were unable to recall any advertisements that caught their attention.
The fashion, beauty, automobile and beer segments asb directory are the most cited as problematic in SPC’s surveys.
49.2% of these women want to see warrior women in advertising. 46.6% want women portrayed without the unattainable beauty standards of film and television.
