We already learned a few weeks ago what a community manager is and what habits they should follow , right?
In it, we also realized that the work of a community manager is hard and that a large part of a brand’s communication on social networks depends on this profession. Are you clear on that point as well?
But, it turns out that there is a lot to say about a community manager… What do they eat? What do they wear? When do they sleep? Just kidding. Although, thinking about it, these are not questions that are far from the ones that actually arise when we find ourselves face to face with the need to fulfill the role of a community manager.
Among so many issues we could address, for this occasion we chose the question: what tools could make the life of a community manager easier?
Without further ado:
Tools for a Community Manager
Anyone in charge of community management for a brand knows that the job requires talent, relevance, a lot of efficiency and, above all, patience and organization. It is not easy to be (almost) 24 hours a day monitoring and evaluating the performance of content, comments and the name of the company in general.
Luckily, there are hundreds of tools that help make this job more enjoyable. Check out 15 tools for a community manager below .
Management tools
1. Trello
Trello is a very useful application, which you can get for free, that helps in the organization of tasks, plans and actions, in the creation of calendars and allows you to establish those responsible for carrying out the planned task.
2. Hootsuite
This is one of the most commonly used tools for scheduling posts on social media, keeping track of mentions, direct messages, and more. It also has a section where you can find statistics and check the evolution of general social media metrics.
3. Slack
Slack is a mobile and desktop app that acts as an integrated chat room for companies. It groups together communication between work teams so you can focus on your work. It has support channels such as private conversations and integrates with external services such as Google Drive, Trello, among others.
4. Buffer
This tool acts as a content manager and allows you to share and schedule posts on social networks such as Facebook, LinkedIn and Twitter. It also allows you to access statistics on interaction and monitoring of managed accounts.
5.
This kit is a compilation of editorial calendars, including the social media calendar. By downloading it, you can edit it and organize the order of your posts, and you can view important dates in time to react with valuable content:
Brand monitoring tools
5. Brand 24
Brand 24 is a tool that allows you to monitor the ivory coast mobile database information and content published about a company or brand. It can also be used to obtain information about competitors. It is a paid tool, but it does offer a 14-day trial period.
6. Crimson Hexagon
This tool allows you to monitor and analyze all social networks. It produces brand data and provides information on consumer opinion.
7. BuzzBundle
BuzzBundle is a tool very similar to Crimson Hexagon and is used to find conversations on social networks in which a brand, company, product or any topic of interest appears. It analyses the data and provides the possibility of participating in the conversations by creating users.
8. Google Alerts
Google Alerts can be used to monitor a specific topic you are tracking or to send, through the use of keywords, an alert every time a news story is generated on the topic searched or posted.
Tools for editing images
9. Canva
When we need agility and we don’t have extensive knowledge of design tools , Canvas becomes essential for editing images for social networks and websites. It is a very intuitive tool, easy to use and offers templates with varied and very professional designs .
10. Easelly
Infographics are the strong point of today’s communication and of course, of Easelly as well. If you are interested in creating infographics to explain the different contexts in social networks, this tool will allow you to do so in a very simple way .
11. Picktochart
Being a site very similar to Canvas, it has a easy and effective orientation greater number of resources for editing images. For example, it has more forms of titles, icons, images, backgrounds, among others.
Writing tools
12. Headline Analyzer
Writing headlines will never be an easy task . There are those who have their secrets and skills to get them out quickly and very well, but it will never be an easy task. Headline Analyzer is a tool that helps us, precisely, with the titles. Not in the creation, but it does help us to check their relevance, to evaluate the keywords in them, the length and the emotional value. It is a very easy tool to use, and although it does not create the titles for us, it lets us know if they work or not!
13. Tagboard
Hashtags have become the order of the day not only on Twitter but on the rest of social networks!
Well, although it happens that with hashtags we are not always sure of their impact or whether they will be discovered by the public on social networks. With Tagboard we can see the pages and profiles that use a certain hashtag that we want to analyze, as well as see how much it is used, the context in which it is implemented and who uses it. With this information it is easier for us to design strategies to reach the audiences we want.
14. Bit.ly
The URL shortener par excellence. It is used to make the links we share on the network shorter and more aesthetically pleasing.
15. Google Trends
What to write in the next post? With this tool we can investigate global search trends on Google.
Don’t miss the following article: 4 online tools that every web editor needs .
Also check out the ebooks we have made about social networks. What better way for a community manager than to have in-depth knowledge about the communication of each of the social networks!
Facebook Marketing: The Guide with Practices and Tips
Instagram, the complete guide: features, tools and tips for a complete strategy
Marketing on Twitter: Learn about communication on this social network
Last words
It is worth noting that there are not only 15 asb directory tools that exist for a community manager to use. As we mentioned at the beginning, there are hundreds of them, but in this article we will only focus on a few that can really make a difference in performance and work.
There are so many tools out there that the classification we made here is not enough, because, with just social networks, we already have many to recommend. In fact, wait for the next posts on the subject, there we will show you tools for example for Facebook, Twitter, LinkedIn and Instagram .
