Within SEO strategies there is local SEO , a way for businesses that have physical locations or that serve a specific geographic region to better connect with people who circulate or live nearby.
If you are a business owner and use Google frequently, you may have noticed that the results list reserves an area for businesses that are geographically close to you, before showing the general organic results. This is local SEO.
Making your company appear in this results area requires some steps that, when followed correctly, can attract even more customers and improve revenue.
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What is the difference between SEO and local SEO strategies?
General SEO, so to speak, corresponds to the europe cell phone number list results that appear after the ads. The list is the result of a selection made by Google based on a series of criteria, such as keyword usage, URL optimization and relevant content.
Local SEO has a special area that is displayed right after the ads, but before the organic results. These are establishments with physical stores close to the user who made the search. There, company details are displayed, such as address, telephone number, opening hours and location on a map.
On desktops and laptops, SEO results provide buttons such as directions and the website, so that the user can obtain more information about the company and determine whether it really meets their needs. On mobile, the features include a Call button to contact the company quickly.
Another important point is that local SEO does not only take into account the distance a company is from the user at the time of the search. The list of local results also evaluates the relevance of the brand in relation to the competition and the proximity between the keyword used in the content and the one searched by the user, principles adopted in SEO that we are already familiar with.
Why is local SEO so important?
User behavior itself has made local SEO relevant. After all, Google has become a kind of compass for anyone searching for a product or service.
A very simple example of the importance of local SEO is when a user decides they want to eat out and searches for a restaurant on Google. They will how to optimize filter pages on an online store website? give preference to the establishment closest to them and not to one located in another city or state.
Little by little, Google itself began to understand this way of searching and making decisions and began to show results that were more aligned with their desires. Companies that want to maintain their visibility in the results list of the world’s largest search engine find in local SEO another chance to get closer to their potential customers.
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How to put local SEO into practice?
In general, all SEO strategies ( on-page SEO and off-page SEO) need to well so that local SEO can deliver the results. In addition to these, other measures need to.
1 – Fill out your Google My Business or cell phone number Profile correctly . This registration is the basis for the search engine to know as much information as possible to include your company name in local search results.
2 – Value comments and respond to all of them. Before purchasing a product or visiting a place, consumers often want to know the opinion of those who have already had that experience. This is call social proof. Encourage your audience to leave comments and respond to all of them, so that both the author of the comment and the visitors to the page notice your care and relationship with customers.
3 – Invest in local keywords. Many users search for the words “near me”, “in the city” or “in the neighborhood X”. These terms can help the company create good content for the blog . Keyword analysis tools and Google Suggest itself are also important when it comes to identifying the most appropriate terms.
