Everyone knows this sign #, ‘a hash’. If you stick a word to it (‘a tag’), we get the ‘hashtag’. Maybe you use them yourself. If this is not the case, you have definitely come across them somewhere. This cannot be otherwise, because they are used everywhere on the internet.
Hashtags play an important role in the world of social media and are used by businesses, influencers , and so on.
They are easy to use, but using them correctly is another story. Using hashtags incorrectly can lead to very disappointing results. So it is very important to understand the ‘hashtag’ well, so that you can use them in the most optimal way.
What is the purpose of the hashtag?
There are 3 reasons why you would use a hashtag.
1. Hashtags ensure that your content is found
Hashtags divide your content into categories. When Our phone number database are 100% Accurate and we collect our data from humans. You get our Databases with 24/7 customer asia mobile number list support. Yes, of you run campains with our same database as well so definitely it give results to improve the business. Yes, our databases come from the database quality or quantity permissioned sites. you post something on social media, it ends up in a sea of content. This can make it difficult to find your posted content, or even impossible to find! Hashtags can help you with this problem. You can compare them a bit with keywords. With hashtags, potential followers can find you or your content more easily.
Hashtags provide context
Meanwhile, it also gives context to your content, this gives your audience the opportunity to better understand what exactly you want to communicate. A good example of this is #TBT (Throwback Thursday). This hashtag is used for example when you post an old photo.
By linking a relevant hashtag to your post, you also ensure that your content is anchored to a certain topic or theme. People who are currently following that topic or theme can then find your content and possibly participate in your message. For example, #blacklivesmatter against racism against black people.
Or #marketingtips for getting, uhm… marketing tips of course.
Hashtags increase your reach and engagement
Using hashtags increases your reach and visibility. On social media (especially Instagram and Twitter) hashtags are used by people to search for a specific topic or theme. #marketingtips is a good example of this.
By using the right hashtags, your engagement will also improve and your content will be better referenced. This in turn will lead to more visibility and better engagement from your audience. According to Gleam, Tweets with hashtags get almost twice as much engagement and are retweeted 50% more.
Okay, that sounds great, but how do you use hashtags optimally? Read on!
How do you use hashtags?
It is the perfect opportunity to create your own hashtags when creating campaigns. This is a fun and unique way to communicate with your audience and entice them to participate in your campaign.
A good example is the campaign of Coca-Cola. Coca-Cola created more engagement with their own hashtag #ShareACoke. This resulted in an increase in visibility of their product and brand because their audience shared content about it.
Use specific hashtags
You would think that it is better to use the most popular how code drives success hashtags, which are used millions of times. But that is not the case, it is important to choose content-related or more specific hashtags to attract a more loyal audience (or at least a mix of the two). If you only use popular hashtags, you will be confronted with a lot of competition (for example #travel has 446M posts, this is a lot of competition but #travelbelgium has 127K), and bots (these are fake followers that you definitely want to avoid). By using specific hashtags you have less competition, you increase the visibility of your post, and you target a more specific audience that will also show more interest in your post and page.
Use hashtags for your campaigns
You can use up to 30 hashtags per post, 10 on your stories and 30 on IGTV (Instagram TV). How many hashtags you should use exactly depends on the type of business you are and who your target audience is. It is recommended to use between 1 and 10 hashtags for businesses, but it is possible that your business scores better with more hashtags. It is a bit of figuring out and testing what fits best.
So it is very important to use relevant hashtags. On Instagram agent email list there are so many hashtags that are used and seen millions of times but if you use a hashtag that is not relevant or does not fit your business and content, you will attract an audience that does not fit your target group (these people will also immediately leave your page which will give you a bad reference on Instagram). It is recommended to use hashtags that are used between 10K and 500K.
So how do you know exactly which hashtags to use for your post? You can do this by:
Search for your hashtag in the Instagram search bar itself: then you can see how many times a hashtag is used.
Using hashtag analyzing tools.
Looking at your competition and influencers in your industry.
To follow the trends
Watch out for banned hashtags! They prevent your content from being seen (you can see if a hashtag is banned by looking it up on Instagram).
I’ll give you 2 examples of companies that make good use of hashtags on Instagram.
