Many companies have now realize that new marketing measures can be implement using voice search. Examples of how voice search can be use come primarily from B2C.
The website sendmeasample.net, for example . Language-base communicationworks with the reward principle. The process is extremely simple. The user receives free samples of their favorite brands. All they have to do is ask their voice assistant to do this by asking “Send me a sample.” The user is thus entice to interact and receives a “reward” for doing so.
An example from the fashion chain
C&A shows how language-base user behavior can mobile phone number data updated 2025 be further develop: The company uses Dynamic Voice Activate Ads to combine language and online shop. The whole thing is implemente language-base communication with a special advertisement. It reacts to language and interacts with the user. The customer can communicate with the ad as follows: “Hello C&A, show me a different outfit.” The ad changes accordingly and, for example, new items of clothing appear. A link to the online shop makes it possible to buy the products directly.
What speaks against Alexa and Co.?
Anyone who deals with voice-base search also comes into the use of internal energy in life contact with negative side effects. The biggest obstacles to voice search: poor voice recognition and concerns about data protection. In a survey by Statista, 78% of users said that the software’s sometimes error-prone voice recognition speaks against language-base communication using the voice assistant. And 62% of respondents cite data protection concerns as a negative argument. These reasons not only apply in the private sphere, but can also prove to be real stumbling blocks for companies.
Conclusion
Opinions about voice assistants vary. But voice search is european union phone number constantly improving. And it is becoming more and more popular. This is demonstrate by the increasing number of users – now and in the future. And this will have an impact on B2B online marketing. Reason enough to look into the new form of search.
