People will abandon their shopping carts no matter how perfectly you design your site. It’s just part of eCommerce marketing . But that doesn’t mean they can’t be brought back.
Email marketing for eCommerce isn’t just about reaching out to subscribers before they make a purchase. It’s also an effective way to re-engage consumers who have interacted with your site, such as adding items to their shopping cart, but haven’t completed their purchase.
To write an effective and personalized abandoned cart email, make sure you follow email marketing best practices by including the following features.
1. Compelling subject line
The first hurdle is to convince the customer what are the advantages of a custom template? to open the email . Use persuasive, persistent language, but not too pushy.
Consider these calls to action:
- Have you forgotten something?
- Are you still interested in ?
- You have left in your cart!
- Hello, [Name], come visit us again!
They are friendly but not too promotional.
2. Visualization of abandoned objects
Remember the saying , “Show, don’t tell”? This special database applies when creating fantastic abandoned cart emails. You want your prospects to see what they’re missing out on.
Including high-quality images or videos of the product item in your online shopping cart can help improve conversion rates. You engage your potential customer visually, which can lead to an increased desire to purchase the product in question.
If there are multiple items in the cart, you can highlight only one or show images of all. Make sure you include an attractive product description with image(s).
3. A strong call to action
We talk a lot about calls to action here on the it cell number Hello Bar blog — and for good reason. They’re one of the most important factors influencing conversions today.
YOUR call to action needs to tell your readers exactly what you want them to do. You get bonus points if the CTA includes colorful or engaging language that draws the reader in.
Consider having your call to action reflect the subject line of the email, such as in the examples we listed above. “Grab your items” or “Don’t miss your chance” work well. A/B test your calls to action to see what works best in your abandoned cart email.
