Having a social media strategy without goals is like driving without a destination. You’ve got momentum, but you won’t know whether you’re going in the right direction.
Setting social media goals is a crucial piece of your strategy
Goals help you understand when your social strategy is successful, and when you need a direction shift. And they help you prove ROI, which is one of the biggest challenges for social media teams.
Bar chart depicting how social brother cell phone list media teams’ biggest challenges have evolved from 2019 through 2022
Here are a few common global social media strategy goals, and some social media metrics to inform them:
Increasing brand awareness: Followers, impressions, reach
Increasing community engagement: Followers, comments, engagement rate, shares, clicks
Growing your audience: Followers, shares, engagement rate, share of voice
Supporting web traffic: Conversions, clicks, website traffic, click-through rate
How do you decide which ones middle east deezer launches its podcast are right for you? Look at your broader business goals and think about what you want to achieve with each of your social channels. Then, set SMART goals—Specific, Measurable, Achievable, Relevant and Time-Bound—to track your progress.
You can have different goals for each platform
even for each market your global social media strategy serves. For example, if you’re well-established in the US market, your social media goals might be centered around engagement and conversions. But if you’re expanding into a new market, brand awareness is a stronger focus.
When building up your social media team
especially a global one, there are a number of elements to consider to create a holistic team. Who will handle what? What cultures do they specialize in? Are they dialed into the regions that they post from? All of these are important changsha mobile phone number list questions to consider.
When expanding your team, lean on native speakers and local experts, especially if your strategy relies heavily on connecting to your audience. And if you have multiple markets and experts who can weigh in on your posts, give team members visibility into your work.
