Correct internal linking of the pages of an online store website involves the use of functional elements that are interconnected.
Effective internal linking scheme for an online store
“Anchor” Internet links . The method is optimal for large texts. Large materials are divided into semantic parts, with a link to each. This looks like a table of contents and is placed under the heading, before the text block.
- Filters. IfFilter pages in the online store have been optimized, you can also create web cross-linking for them. It will allow online users to find similar products faster, and search engine robots to index the corresponding pages.
- Tags .agging also has a positive effect on indexing.
A well-thought-out redirection scheme will facilitate the setup process and reduce the number of errors. Its complexity and volume depend on the size of the assortment, the number of product groups. An example of a simplified scheme:
Random interlinking on an online store website is not the best option. For example, in a household goods card, it makes no sense to place a web mobile phone number data updated link to a subsection with children’s clothing. But the auto goods section can easily redirect to a subsection that offers products for dry cleaning armchairs and sofa covers at home.
Programs and CMS plugins for automatic interlinking setup
- WordPress . Allows you to create lists of relevant online pages, set rules for linking sections and cards.
- Joomla. Shows a list of related materials. For multi-page sites, we recommend Smart SeoLinks.
- Pageweight. Popular software for auto-interlinking. With its help, you can conduct an accurate assessment of weight distribution, analyze internal links, find broken ones.
- Linkoscop . Quickly scans the online creating a sales coaching plan checklist platform, collects key data. The program identifies incoming and outgoing URLs, evaluates their quantity and quality
- HTracer. Free script for working with Russian-language sites, there is support for different engines.
Which is better: automatic or manual?
There is automatic and manual interlinking of the site:
- Automatic. Involves the use of plugins and scripts: generates a website map, breadcrumbs, and other sections. Less accurate, since the services do not understand the context of web pages.
- Manual. Requires a lot of time, but allows you to control the smallest details. Links are placed The disadvantages include the changsha mobile phone number list human factor, an excessive number of URLs that can confuse the user.
Qualityseo promotion involves manual placement, as it is more relevant. However, on large projects this is quite a labor-intensive process, so to achieve the best result, combine both types.
