Rising social media platforms: What platforms are on the rise in different markets? When you look at social media in Europe, for example, you can see that 41% of European customers plan on using WhatsApp.
Once you’ve selected your channels
get creative with how you expand your reach. And not all of this effort needs to come from your marketing team. Tapping into employee advocacy is an excellent way to expand your europe cell phone number list reach into new markets. In fact, 68% of marketers report that their organization has an employee advocacy program for social media, with increasing brand awareness as the top business outcome.
Employee networks are huge
with about 10x more connections than a company has followers. And with a 2x higher click-through rate when top 5 mistakes in rop networking and how to avoid them employees share versus when a company shares, it’s a great tool for building trust and connection.
4. Discover your brand voice and messaging
Before you expand into any new countries or target them, you need to run a brand check on your assets, phrases and brand persona.
Visual assets and overall brand
This means looking at your company’s name, logo and even colors to see if there are any cultural barriers. For example, Axe cologne is called “Lynx” in the UK and a few other areas due to trademark issues. And something as simple as a color in changsha mobile phone number list one country may not be as appealing in another.
For your brand values and taglines, translate them into the native language and consult a local expert to see if any of them need changing. Sometimes, just a small tweak in wording will make all the difference.
Take note of your vocabulary
You may need to modify your English to accommodate non-native speakers. Are there any current terms you use that could confuse people? Do you include pop culture references that not everyone has access to?
