One of the most common questions for those who want to apply SEO (Search Engine Optimization) strategies is how to start a blog . After all, this is a powerful tool for companies that want to gain authority in the market and attract a qualified audience.
The blog promotes the construction of a good relationship with the public through relevant content. The articles help the consumer to better understand their needs and clarify all their doubts, making a more informed purchasing decision.
In general, consumers want to know exactly what they are buying, who they are buying from, and why they are buying it. That is why it is important to include building a blog in your company’s SEO actions.
In addition to bringing together informative content, the blog overcomes objections by offering greater security to those looking for a product or service to solve a problem.
And if your company feels the need to create an effective channel for attracting and communicating with customers, but doesn’t know how to start a blog from scratch, this article will help you.
READ MORE: What can an SEO specialist do for your business?
How to start a blog for your business?
The blog relies on organic search to enter the customer’s purchasing journey. It is non-invasive, which is why it becomes a powerful whatsapp number list for users. It is common for the blog to be accessed numerous times before a conversion, precisely because it has a series of content to help visitors make their decisions.
Investing in organic traffic can indeed help your business take off, as long as SEO actions are carried out correctly and strategically. And understanding how to start a blog, which are ways to apply SEO, can help your company gain visibility in the market and become a user’s choice when it comes to purchasing.
When starting a blog from scratch, you need to structure a content plan. To do this, you need to understand:
1 – Company segment/sector/niche
2 – Type of audience to
3 – Keywords that are part of this universe
4- Qualified and attractive writing
Using competitor research and SEO tools , it is possible to identify a broad list of keywords and their search volumes, that is, the average number of times that word is typed by people into Google.
Once that’s done, it’s time to define the content structure.
A widely used option is the silo structure . In this, the blog starts by offering broad content based on a keyword that has a high search volume and then develops other content that links to the first article.
How to start a blog considering the sales funnel?
The sales funnel , widely used in content how many internal links should and can there be on a page? and inbound marketing strategies, invests in different content to be present throughout the customer journey. Therefore, in the case of a blog, it depends on the creation of good articles to guide the user through the three stages of the purchasing process: Awareness, Consideration and Decision.
When the goal is to attract organic traffic in the Knowledge phase , the blog can act by offering more introductory content, with broad keywords, with a high search volume. An extensive article covering basic and relevant information on a topic will help the user to have a good understanding of the subject and connect it with the situation they are experiencing.
In the Consideration phase, the visitor already knows that they have a need and that it can (remember the levels of awareness ?). So it is important to present content that goes a little deeper into the initial topic. In other words, delve deeper into the topic using keywords with lower search volume but with greater targeting, expanding the visitor’s knowledge and encouraging them to make a decision.
When it comes to attracting users to the Purchase Decision , it is time to finally eliminate objections that arose during the previous phases and use the so-called long tail to align keywords and titles with what blog visitors need to convert. It is worth looking at comments on social networks, forums and Google Suggest to understand the main doubts and pain points of the public to create content that increases both the authority of the company and its products and the certainty that users need to make a purchase.
READ ALSO: Why is SEO essential for brand building?
Have you learned how to start a blog from scratch?
If you need help making this channel cell phone number efficient, come and get a digital marketing consultation with Leelah so we can identify your goals and build a project to offer the best results, including building and maintaining a consistent and professional blog!
We have teams specialized in different digital marketing strategies and success stories that show some of the results we have obtained.
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