Holidays are also a major consideration for global brands. For example, Father’s Day is not the same day globally. Wishing a happy Father’s Day from your global account might not make sense if most of your audience is not celebrating it on the same day. A local sporting event might force a reschedule in a local account’s posts while a large event like the World Cup would impact multiple accounts.
Note how Nando’s used their US-focused
Twitter account to promote their food on the US Labor Day holiday. Labor Day is commonly celebrated by grilling special database outside with family and friends, and Nando’s leaned into this theme and language.
Plan ahead by noting any market
specific holidays or dates to prioritize in your content calendar.
Emojis may not always be used the same way across borders but some emotions remain the same. Stories that talk about overcoming challenges or elicit an emotional response ring but it is also important to monitor fluctuations in demand strong in marketing. The only difference might lie in the execution.
Beloved Danish toy company LEGO
kicked off a global celebration of their 90th birthday with a worldwide “Day of Play.” Play is universal—LEGO used this video to celebrate their beginnings and roots, while also emphasizing the now-worldwide reach and importance of their globally-used product.
Think about how you can use storytelling to create content that resonates across borders and cultures.
9. Check in on analytics and strategy
Finally, looking at your analytics is one of the most important steps. You need to look at how you’re performing within each social account and changsha mobile phone number list your global performance across profiles. Collectively, is your brand getting a clear message across?
A screenshot of Sprout’s reporting and analytics tools, featuring the group report and a graph showing audience growth across a brand’s social media channels.
This is where Sprout’s Group Report shines. Combine all of the accounts into one group to pull the analytics report. Or, divide the groups up by region and see how your European accounts are performing against your North American ones.
These high-level reports will advise your strategy. Maybe Twitter wasn’t as strong as you expected it would be in Japan. Noting how active the audience is with numbers to back them up will let you make informed and strategic optimizations.
