Filters in online stores make the. Process of choosing products as simple. And convenient as possible – with their help. Users can narrow down a large assortment. To the desired selection, quickly find the. Necessary products, services, and information materials. Seo optimizationfilters allows you not only to make your. Website more attractive to search engines and. Target audiences, but also to increase its profitability.
Web filters are usually located on the left. Side of the web page as a set of blocks. With checkboxes, price filters are designed. As a slider with a certain range.
For high-frequency queries, category sections.
Often, price filtering web pages are. Not optimized, but for real estate sites, for example. This is almost a must-have.
Internal SEO optimization of the site online store for search engines necessarily includes filtering settings. If the work is carried out correctly, you will receive:
Growing number of key online queries
- Increasing website visibility in search engines
- Organic growth
- Getting the first top positions by promoting low-frequency queries
- Improving behavioral factors
- Reduce bounce rate
- Increase conversions by having overseas data landing pages
Do you always need to optimize filters?
- online stores with a small assortment
- low-competition niches
- if there is no search for the selected keywords
SEO optimization for an online store developed on any of the common CMS systems involves setting up web filters by installing a special module. But there are pitfalls that you should definitely study before using them: almost everything will need how to set up wildberries internal advertising bidder [promopult instructions] to be customized for specific needs and SEO requirements.
Stages of SEO optimization of filter pages
The proposed step-by-step instructions will allow you to configure web filters taking into account all the nuances.
- Competitor analysis. Involves auditing search results for the main areas of your website, identifying direct and indirect competitors.
- Analysis of the structure.Structure of the website of the online storerequires special attention changsha mobile phone number list range and which ones potentially need to be added.
- Processing of the semantic core. Collection of semanticsis possible in various ways. The stage includes identifying all possible. Existing clarifying requests from visitors. In particular, on web pages where.
