Everything we are going to tell you about how to create a blog will be very useful to you!!!
Post we aim to share
with you my professional experience managing this blog for the last 4 years, as well as the strategies we develop on the brand blogs of many of our clients at Wind Up Estrategias .
We hope you find it very useful and that you really learn how to make a blog.
Why blog?
Well, the answer is very simple. Everyone who surfs the internet, who consults Google, from their smartphone or laptop, is looking for the same thing: content.
Content to consume
– Information to learn or resolve doubts.
– Thoughts and ideas to share.
Therefore, posts or articles, podcasts, video marketing, infographics, images… are the content that our clients and potential readers are looking for.
Should every website we have always offer recurring and valuable content?
The answer more than obvious
The blog is the professional digital marketing tool designed to establish content lines. To create content, publish content, position the brand and ultimately generate value.
How to make a blog as part of your digital marketing strategy
Any web or digital project needs an online marketing strategy and any online marketing strategy worth its salt needs:
Digital advertising campaigns
And above all, content marketing.
Generally, we would start by implementing those areas that give us the greatest impact with the least human and economic involvement. In this case, it is usually Social Media, SEO, content and email marketing.
It makes no sense to have a website or site with stagnant and outdated content.
That’s not a website, it’s a digital brochure or a pdf posted online.
So let’s get to work as we continue to move forward on how to make a blog.
Advantages of keeping a log
If we haven’t convinced you yet, we’ll tell you some of the main advantages of setting up a blog.
An important factor for SEO positioning on Google, but even more important for generating web traffic: new visits and recurring visits.
You should establish a minimum frequency of 1 content per month, from there decide which one best suits your website: biweekly, weekly, every 3 days, daily.
Working on SEO and keywords
We must focus the blog’s web content on SEO and work on the Keywords correctly.
To do this we will use tools such as Google Trends, Keyword Planner…
In this way we will not be positioned in long tail searches.
Generation of backlinks and referenced links
Well-crafted content that provides perceived value to the reader will generate mentions and references from third-party websites.
They will start linking to your content and therefore to your website,
This will help us with our SEO, positioning, domain authority, traffic.
Generation, and brand visibilit
Virality
By publishing content on social networks, groups and communities, forums, etc., we will achieve greater reach and impact. This in turn will attract more traffic to the website and blog. I must then work on this traffic to increase my conversions.
Generating opportunities
Greater visibility and virality and increased brand image will create new opportunities. Other brands and customers will see you as an option to consider, as an expert on the subject or service.
And why not, step by step you will consolidate yourself as a reference in your sector, which will give your personal brand or company brand: credibility, trust and guarantee.
advantages-of-having-a-blogHow to make a blog, laying the foundations
We are not going to go into the details of choosing the hosting and domain or choosing the best CMS or the type of theme or template.
In this post on how to create a blog we want to bring you more practical and useful content.
Furthermore, at LCMK we are clear
Our recommendation is Webempresa, the CMS is in WordPress but with nuances and the template is better if paid, although there are very good free ones.
It depends on:
If you are starting the project from scratch and you are a “novice”, minimize costs so you can start with the cheapest hosting on the market, open the blog under WordPress.org and choose a competitive free theme.
Things are clearer now, don’t hesitate, professional solutions for your hosting, the CMS in WordPress.com and the premium template.
If you already have a brand or company, the blog will depend on the hosting you have contracted (a minimum VPS), which will continue to serve you, and the CMS in which you have created the website: WordPress, Prestashop, Drupal, Magento… the template adapted to the brand image of the website.
Our advice is to open the blog within the corporate site so that the content, keywords and traffic directly impact the brand’s website.
Define the objective for creating a blog
You’re probably thinking, “here’s that annoying Jose again with the same thing”… well, it seems obvious but it is key and a factor in many failures.
Write about what you are passionate about, what you really know, what you are an expert or professional in…
The life of a blog is long if we want to multiply the results and impacts, so imagine if it will cost you to write more than 200 articles on a topic or area, if on top of that you don’t like it or you are not an expert.
We have to design the blog objectives to advance in three areas:
Conversions : It important to clear
The blog. To generate a form or commercial lead, to download an Ebook or Course, to generate a direct sale…
Set the total number of monthly conversions and your conversion rate or CTR.
Brand : how and where I want my brand to go. We will use the Klout or Kred index as a measure, appearing in rankings such as Alianzo or Bitácoras or working on our position tracking.
We must also set objectives to achieve in order to design the actions to be carried out.
Communication : the blog is content
Content is communication. Therefore we have to set a communication objective for our blog.
How to make a blog step by step
We give you 10 keys to how to create a blog in a professional manner:
Establish a style and editorial line for the blog
It is very important to stop and define the editorial line that we are going to establish on the blog.
What does this mean? Well, the first thing we have to work on is the topics we are going to cover, the areas of knowledge, the tone to use, the type of language (colloquial, formal, friendly, serious…)
A blog is not a platform for talking about our brand over and over again, but rather a place where we can provide solutions to problems, draw conclusions from a report, give recommendations, tips and tricks, analyse the sector or the environment…
Ultimately, providing value
Design an editorial calendar
With the editorial lines established, it is time to create titles for the content we will publish.
To do this, we can create an Excel spreadsheet to include the area it concerns, the topic, the title of the post, the extension, the keywords to work on, the graphic resources, etc.
At least plan for the next 6 months.
Define your list of strategic keywords
This work should be ongoing, weekly or monthly. Analyze trends, analyze your competitors’ keywords, analyze keywords related to your editorial line.
Look for related keywords, phrase matches, synonyms…and incorporate them into your content.
Analyze your main competitors’ blogs
This is professional benchmarking and you can analyze:
– The URLs that generate the most traffic.
– The keywords used.
– Total visits.
– The topics worked on.
– Search engine rankings by keyword…
Take care of the photographs and the brand image of the blog
Not everything is worth it, very good content with a bad photograph will have less relevance, fewer shares and fewer readers.
Spend a little time and be original
Incorporates graphic resources
It always helps to support or enrich the content with various visual resources such as infographics, short videos, podcasts, graphs…
Set up a regular newsletter to communicate
It is essential for a blog to work on getting your readers to subscribe. To do this, place a banner or a pop-up where the reader can leave their details and receive the content in their own mailbox.
Take care of the design and the message or CTA (call to action) to capture the reader’s attention
Plan the dissemination of blog content
Not only on your social networks, but on Feedly, RSS, word of mouth, Pulse, Facebook groups…
Analyze everything that happens, digital blog analytics
It is essential to know what is happening. How many readers, how many comments, how long they are reading, do they read or view the entire content, entry and exit pages, most shared content…
Build your dashboard and define your marketing KPIs.
Plugins that you can’t miss on your professional blog
As a good blogger, don’t forget to tune up your blog with plugins like SEO by Yoast, Akismet, Jetpack, Sumome, Wordfence, Total Cache…
Practical tips for your blog
But that’s not all and we’ll leave the best of how to make a blog for last.
Apply in our daily lives to avoid failure
Promote some of your blog posts on Facebook Ads.
A high investment is not necessary at the beginning, the key is the strategy, the target and establishing a medium/long term timing.
Having an initial budget of 5 to 30 euros per promoted post is enough.
That is, if you segment your target well by affinity, interests, profiles…
Optimize the weight of all the images you upload and put the ALT attribute on all of them using the main keyword.
A blog is also eye-catching, so design and aesthetics are essential. Create your own image and carefully select the cover photos for each post.
We recommend Shutterstock as an image bank that we work with at LCMK.
Segment your email marketing list by interests to increase the opening rate and therefore increase qualified web traffic.
Work really hard on the design of your newsletter template
This is a negotiable service (e.g.: – telegram database users listat the cheapest price and search for information with 100% valid + quality data in multiple ways, just find business telegram database users list contacts… List your products and services… We mentioned earlier that Clock can work to provide support to our customers through a 24/7 phone number 79. Everything will be reflected in the size of our library.
Not only the ones your competitors
working on, but also to gather ideas for future content. Use their position tracking tool, back link audit or sync with Search Console and Google Analytics.
Work on the long tail of your keywords
This means that it is not worth working with generic keywords such as digital marketing or social media. You should work with longer phrases, such as “how to create a professional blog” or “how to get quality social media users”.
This way, competition will be less and we will be adding traffic to the smaller but more qualified blog.
Use guest blogging
It is a good way to generate other types of content that enrich your own blog, other points of view, other professionals.
Before you start, we recommend that you prepare the “welcome guest” or instructions to follow for guest bloggers. That is, minimum length, style rules, “do follow” and “no follow” links, the topic…
Whatever you consider appropriate
Write for other blogs and websites in what are the accounting standards for non-profit organization your sector or theme: why not? Contact other relevant blogs or blogs similar to yours.
You can analyze their DA (Domain Authority or Page Rank) with Moz. Or see if they are in the most important agent email list rankings and lists.
We must lose our fear and start connecting and establishing relationships, synergies and networking.
