If you’ve come this far, it’s because you have a B2B company and you want to increase your client portfolio through LinkedIn, but you don’t know how, right? Well, you’ve come to the right place. One of the best strategies to achieve this is to launch social selling actions on the platform, and in this article we’re going to tell you how to do it.
But before we get into the subject, how about we
refresh our concepts? Social selling is a sales process that consists of researching potential clients on social networks and interacting with them on these platforms until they buy your products or services. The objective of social selling (as it is known in Spanish) is, ultimately, to increase the client portfolio, establishing relationships with them and sharing valuable content .
It is precisely on LinkedIn where B2B companies develop social listening the most due to the good results it brings, so now that we have located you, we are going to start telling you the steps you should follow to make your social selling strategy on middle east mobile number list LinkedIn effective. In addition, at the end we leave you with some tools that can be useful during the process.
How to develop a Social Selling strategy
A good social selling strategy on LinkedIn will consist of four very different steps. We explain them in depth below.
1. Establish your professional brand with the client in mind
First of all, both the brand profile and that editor where you can create campaigns with more of the professionals who will lead the strategy must be optimized. And yes, in a social selling strategy it is very common that those who interact with potential clients and generate content are the sales representatives of your brand or key profiles within the company .
In addition to the basics such as the profile photo or information about the professional’s experience, it is recommended that in your LinkedIn profile you indicate which sector you are a professional in and write a good presentation, which can include a CTA (call to action) to encourage potential clients to do what you want, even from your profile.
To increase your authority, it is advisable to write articles about your sector in which you demonstrate your extensive european union phone number knowledge and respond to the needs or pain points of your potential clients.
Finally, something that will increase your
professionalism is having your own personalized URL . You probably already know that, by default, each LinkedIn user is assigned a poorly optimized URL that contains strange characters, but the good thing is that we can all modify it. It’s as easy as following the steps indicated on this official page of the social network .
All of these actions will be the foundation that will allow you to successfully take subsequent steps in your social selling strategy on LinkedIn.
2. Find the right people
Optimizing your professional profile is a never-ending process, as you must always publish content and update it to keep it looking good. But once you start working on it and believe that it is presentable, it is time to move on to the next phase: finding the people who will become your potential clients.
This last option is a tool developed on LinkedIn by LinkedIn that helps you find the profiles you are looking for, provides you with valuable information about them and allows you to interact with them in a more personalized way. In the last section we will tell you more about it so that you know everything it is capable of, as it really is a very powerful tool.
