Within a content strategy, it is necessary to know how to combine SEO (Search Engine Optimization) and UX (User Experience). In recent years, these two strategies have been closely linked, and failure to pay attention to one of them can compromise results.
Before we continue, let’s explain the two strategies.
SEO is a set of techniques used to improve the presentation of content and a page in the “eyes” of Google. The more aligned the text and the website are, the greater the chances of them appearing in Google results.
A brand that appears in the results list increases its chances of connecting with people, building relationships and improving sales. After all, consumers buy from brands they know or have received recommendations from.
And UX is the concern that brands have to make the actions of a user within a website pleasant while browsing. This care is very similar to the one we have when we are going to receive someone important in our home. We do everything to make that person feel good, don’t we? UX has the same principle.
To do this, we think about the page layout, the arrangement of the text to make reading more fluid, the internal links that will help users better understand the subject they are reading, the images, among other points.
When we combine SEO and UX, the tendency is to have more qualified content and a website, both according to Google’s and users’ criteria.
How does UX influence SEO strategies?
Back when SEO first became popular, the secret to a good positioning on Google was to repeat a certain keyword many times. This concept has changed a little.
It is still important to choose a term – or an expression – as a starting point for developing content. But natural language has become brother cell phone list louder, which has made the forced repetition of keywords a huge mistake.
Google has evolved a lot in recent years, as has user behavior on the internet, which has also changed the way SEO strategies are applied. Today, we can say that SEO is an indirect sales tool. It serves to bring the brand closer to users, to create strong and lasting relationships and, in turn, to generate more conscious and less impulsive sales.
And it is in this context that UX comes into play, because when the user feels comfortable and welcomed, they tend to come back more often. An e-commerce site that has a simple step-by-step guide delights customers and encourages them to always return to the page to buy what they need. In the same way, a blog that answers an important question generates value and gains importance in the user’s life.
READ MORE: Why is SEO essential for brand building?
Practical UX Tips
There are SEO metrics that are directly case of business center diamond city to the use of UX. A page with a user-friendly layout makes the user spend more time browsing. This influences indicators such as bounce rate and permanence on the site, which are closely by Google to select what goes on its results page or not.
With this in mind, we have selected some points of convergence between SEO and UX for you to think about and apply to your website:
Website speed
We are increasingly impatient and we don’t cell phone number to spend too much time waiting for a page to load. A slow website causes dissatisfaction in the user who quickly leaves and looks for another one that meets their expectations more quickly. Taking care of a website’s loading time is good for SEO and for the user experience.
