If you use Instagram, you’ve probably noticed: the algorithm has changed a lot in recent years. It works completely differently. The reverse chronology feed is gone. Content is harder to see. Did you know that only 10% of your followers actually see your posts?
There are a lot of questions surrounding Instagram’s new operation:
What does Instagram expect from me?
How does it work?
How do I reach more people?
Where did all my followers and likes go?
We all want to understand it but unfortunately no one really understands it 100%, except Instagram itself.
However, there are a few things you should know to make everything go a little smoother.
The Instagram Algorithm
Instagram follows what you find interesting
You’ve probably noticed that the posts on your You no longer have an error in your phone number library. We were updating our telephone database weekly for crying out loud! europe cell phone number list Based On: We use that listing web site data bass and hi resolution size or volume. As we type the information through pros human beings therefore get one hundred% correct consequences in our phone variety library Complete yet updated until Aug 2024 Our cellphone quantity collection includes many days n nights manual. feed are no longer shown in chronological order. This is because Instagram now focuses on what you find most interesting. For example, if you like a lot of photos from Motionmill, you will see a lot of posts from us. The accounts you interact with less will also be seen less often on your feed.
Instagram looks at engagement
This is the same as point one, but explained from a different perspective: point one looks at it from the eyes of the follower, here we look at it from the eyes of the one posting (the blogger). We know that Instagram focuses on what people find interesting. That is why it is important to show a high level of engagement with your audience and try to build relationships. Responding to comments, replying to direct messages (DMs), etc. are a must.
Instagram values time
Even though you see the posts from the accounts that interest you the most first, you also see the most recent posts from those accounts. So, taking into account the best times to post is very important. But that’s not all: Instagram makes money from the duration of the use of the medium and therefore favors accounts that entertain users with interesting content for a long time.
Instagram looks at frequency
The more and longer you are on Instagram, the more you will see fresh content. If you spend little time on this platform, your feed will be flooded with the most popular posts and not necessarily the most new posts.
Instagram tries to predict what you’ll find interesting
This is mainly done to make your explore page as personalized as possible. It looks at the accounts you follow and the content you interact with the most. From there, a pattern is created and content is offered to you that you should normally find interesting.
Instagram pays attention to the number of accounts you follow
The more accounts you follow, the less you’ll see from each account, but you’ll see a wider variety of posts.
Instagram takes interaction into account when determining Top Posts
Top Posts are messages that are given a high position on the explore page and therefore have a greater reach. One of the things that is looked at when determining Top Posts is the speed of responses to your content. If people respond quickly to your posts, you have a better chance of being in the top. This also applies to your responses: the faster you respond to comments and DMs (direct messages), the greater the chance of being considered for Top Posts.
Master the Instagram Algorithm
1. From personal account to business account
I suggest this as a first step. Not because Instagram is going to offer you benefits or favorit your blog, but because with a business account you get access to statistics and analysis that you don’t get with a normal account. In Instagram ‘insights’ you can find the best times to post content or consult the age category of your audience.
Post as many as possible
Post at least once a day if you or your business can handle it. This is a way to show that you want to build a high level of engagement. Of course, be careful about the quality: it is better to post less but post high-quality content than to post 3 times a day but have low or poor quality content. If you are unable to do this at the time, you can use scheduling tools such as Later.
3. Content that keeps users engaged for a long time
Instagram looks at the time your followers or other users spend viewing your content. This determines how interesting your post is. The more time they spend, the more chance of a larger reach and a higher position on the explore page.
There are several ways to increase the interaction time of your content:
Videos are extremely popular on Instagram and are therefore a great way to keep users engaged for a long time;
Carousels (mini galleries) allow you to place multiple photos, which ensures that people look longer;
Write interesting captions that are worth reading.
The longer your audience stays on your post, the more engagement you create.
4. The right times
Now we know that what’s on your feed depends on what and who you find interesting, but you also get to see the most recent post from that person. So you need to take into account the times that are most popular with your audience. Post when they are on Instagram the most. You can use Instagram’s ‘insights’ tool for this if you have a business account. If you want a more detailed analysis, you can still use external tools like Sprout Social.
Authenticity and storytelling
Loyal Instagram users love authentic content. They won’t follow you if your feed only consists of ads and sponsored content. No, they want to create a bond with you, feel like there’s a mutual understanding between you and that you live in the same world to some extent. So you want to tell a story that also applies to your target audience.
People want to know the story behind those impressive photos and videos.
So be authentic and spend attention and time building relationships with your target audience.
Using hashtags
Hashtags are necessary to increase your reach and understanding lead generation agreement visibility. They also give your content context and help organize and sort data. Be careful: vary your hashtag usage! Using the same hashtags every time you post is considered spam by Instagram and will hurt your results.
Also read: Learn how to use hashtags in 10 minutes
Contests and giveaways
With contests and giveaways you boost your engagement. Be aware that a well-functioning and thought-out campaign requires a lot of time and effort. Of course, you have to offer something that is interesting for your target group.
Turn on notifications
By asking people to turn on their notifications, they will be agent email list able to more easily stay up to date with what you post on your page. They will also be able to respond to your posted content more easily and quickly.
Quality is king
On Instagram, everyone is a photographer. Every day, so many different forms of content are posted that you have to stand out to really be seen. Every year, the quality of content increases more and more. Photos and videos are of better quality. There are thousands and thousands of types of filters that give an extra touch to your feed. If you look at users with a large number of followers, you will see photos of very high quality. So, either improve your photography skills or invest in a professional photographer. Edit your photos as well and make sure your Instagram feed has an overall look.
