With the world still coming to terms with a global pandemic, consumers find themselves moving from one crisis to the next – or, more accurately, dealing with multiple crises at the same time.
The UK is facing a particularly difficult year with the economic
Landscape expected to be even worse in overseas data 2023. By looking at the latest search data, we can see how mounting concerns are changing consumer priorities. Interestingly, people aren’t simply spending less to deal with economic uncertainty but changing the way they spend their money and re-evaluating what’s most important to them.
What are UK consumers most worried about right now?
We can see the extent of these concerns the reason behind all public by looking at search volumes for specific keywords:
- Energy prices
- Inflation
- Interest rates
- Price increases
- Fuel prices
With the exception of “interest rates”
search volumes for all concerns listed usa b2b list above are at their highest for the past five years – and by quite a distance. And, if we look at a comparison of search volumes for all five concerns, you can see how strongly these increases correlate over the first half of 2022.
This illustrates how comprehensive the financial pressure consumers are facing is with concerns affecting almost every aspect of daily life – not only luxury spending but everyday essentials.
Looking at top-level search insights paints a bleak picture for the months and years ahead but digging a little deeper into the data reveals some reasons for hope.
