Google’s updated content policies for Business Profile posts will affect some companies more than others, depending on how you post. Obviously, if you’re republishing the same posts for specific business locations, you’ll have to stop doing this and you’ll probably find that Google has already started rejecting duplicate posts.
If you’re including images and video in your posts
(As recommended), you’ll also need to rcs data make sure you’re using original content every time. Avoid using the same image or video in multiple posts, including your company logo, and make sure your visual content is relevant to each post.
Keep in mind that you don’t necessarily need production
level footage for every post. Don’t be chengdu platform have high influence afraid to use recent smartphones to capture footage and feel free to get creative with your videos – for example, recording an unboxing video for a new product range. Keep things simple, plan your shots out and learn the basics of video editing to tell engaging stories – and make sure you pay special attention to lighting and sound.
Likewise, when it comes to using product images, we have to expect that using stock images (eg: manufacturer images) that other companies are using in their posts will be flagged as duplicate. So, if you’re promoting products manufactured by other companies, you’ll probably need to take your own images for Business Profile posts.
Time to experiment with Business Profile posts
Google’s latest content policies for usa b2b list Business Profile posts raise some valid questions and we may not get much clarification from Google. Luckily, the search giant isn’t in the habit of punishing companies that violate its spam policies for Business Profile posts – it simply rejects them.
This means we should be able to answer any questions for ourselves by experimenting with different approaches to publishing – for example, deleting old posts before reusing the same content.
If you have any issues publishing Business Profile posts after the latest policy update, our local SEO team can help. Call us on 023 9283 0281 or fill out the contact form below to maximise the performance of your Google Business Profile.
