- Lots of r ,irects. Using a lot of r ,irects is not recommend ,. They can be us , if it is really necessary. It is better to use 301 r ,irects to r ,irect users from old pages to new ones.
- No technical duplicates of pages. Each of them on the resource must be accessible exclusively at one physical address. Otherwise, the shop page must be delet , or clos , from indexing in robots.txt. In addition, the page address must not contain session identifiers and lists of cgi parameters.
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Correct use of the noindex tag, nofollow attribute.
- Internal optimization includes checking the correct indexing of pages and links on the resource.
- Reliable hosting. Website availability 24 hours a day, 7 days a week, prompt response of the hoster to the problem of website downtime is an essential component of successful promotion.
- Mobile-friendly. Searching for information on smartphones has long been a common thing for most of us, so now search robots give 5 steps to build strategic partnerships preference to websites that are optimiz , for mobile devices.
- Formation of a correct robots.txt file. This is a file in the root directory of the site, containing instructions for search robots.
In the robots.txt file, you can book your list specify a restriction on indexing pages that should not be includ , in search engine results (for example, duplicates or site search pages), and also specify the main site mirror, page scanning spe ,, and the path to the site map in xml format.
If you are doing internal optimization of a new resource, you will most likely have to create robots.txt from scratch and place it in the root directory. To do this, simply open Notepad and enter the necessary directives into it. Then save the file and upload it to the root directory of the website.
Content generation
Modern website pages are fundamentally different from what was consider , the norm ten years ago. If earlier a sheet of text without paragraph indents and highlighting the main ideas was found on every second resource in the top, today care for the user has come to the forefront. Making the content easy to perceive, filling it with pictures, infographics, videos and audio recordings is not just a desire for perfection, but also a necessary measure in the fight against competitors.
Search robots were not as picky as they are now, so to successfully promote a site to the top, optimizers only had to randomly stuff an article with key queries, while such indicators as text readability and its practical usefulness were push , into the background. Many even manag , to highlight key phrases with a marker or in bold. The main goal – getting to the top line of the search results – was achiev ,, and very little attention was paid to the quality of the content.
