Future of your company Every entrepreneur starts a business thinking about success, otherwise they wouldn’t choose such a challenging path. The problem is that often all the energy is focused on selling, delivering and surviving. Activities considered less important and non-urgent are left aside and, as a result, good results in the medium and long term become increasingly distant. Many entrepreneurs believe that strategic planning is only carried out by large companies or at specific times, such as when repositioning in the market. However, few know that it is extremely advantageous for managers who seek greater peace of mind in their business.
When you are seeking a goal
you need to chart the best path to guide the entire el-salvador phone number list process, because without this direction, your company could become a derailed train. Good planning can also help micro and small businesses gain an advantage over their competitors, especially if they only worry about future of your company dreaming about the future and forget to propose tangible changes in the present.
Myth or truth?
If there are so many advantages, why is strategic planning still left aside by some entrepreneurs?
One of the main complaints of business owners is consumers balance cost & quality more carefully the time it takes to complete a plan. In fact, it takes more than one meeting to map out the future of your company, but the process can be faster than you think. By gathering the necessary information, setting goals and recognizing indicators, the time spent making the plan will be compensated by reducing errors, rework and waste .
Another concern for managers is the value of the investment
However, contrary to popular belief, it is possible to mobile lead fit this work into the budget of a small, medium or large company. It is worth noting that the price charged by the professional responsible for this guidance may vary according to the size of the business.
Skepticism is also a challenge for strategic thinking. Some managers often claim that planning does not reflect the reality of the business and the market in which the company operates, under the justification that the consultant is an external person and therefore does not know that universe.
It is important to know that there are
“professionals” who promise much more than they can deliver and deliver guidance without any basis, usually using trendy tools. However, future of your company serious and dedicated work clearly reflects the business environment, as well as the universe in which the business operates, and therefore, is trustworthy. But if you are still in doubt, see the step-by-step guide that Endeavor Brasil suggests for entrepreneurs who want to start planning for the future.
Strategic Planning Stages
The first step in corporate direction should be an internal analysis. Every business needs an organizational identity, and this helps employees, partners and customers remember the reason why they are interacting with your company in some way. Three pillars are the basis of this identity: Mission, Vision and Values. The Mission is the reason why your company exists; the Vision is what your brand wants to be; and the Values are the principles that guide your business on the journey to achieve the Vision.
The second analysis of the process is externa
as your company needs to know where it is located and all the factors that can influence it in some way. At this point, both economic and sociocultural issues will be taken into consideration, as well as issues relevant to the microenvironment in which the business is located, for example: suppliers, customers and partners.
After analyzing your business and external factors, it is time to make a quantitative assessment of the market in order to better understand the demand. Once this point is completed, the professional responsible for strategic planning will use diagnostic tools, such as the SWOT matrix, to define the company’s strengths, weaknesses, opportunities and threats .
This way, it is possible to build and visualize
a strategic brand map composed of goals, objectives and indicators, and from there draw up a good action plan. And remember, future of your company it is not the number of actions that will guarantee the success of the planning. In fact, it is the impact of these actions on the goals and indicators , which is why controlling and monitoring the plan is extremely important, mainly so that the company feels confident in making decisions.
