For small businesses, e-commerce is essential to ensure sales in a business model that grows annually and at a fast pace.
A study, released by InfoBid/IDC , showed that, since the beginning of the pandemic, 82% of people in Latin America have made purchases online, with Brazil leading the ranking with 88% of purchases and Colombia with 79.5%.
The data proves the change in purchasing habits, which requires a new approach from companies to offer the best experiences and support — and, with that, build customer loyalty and drive business growth, regardless of size or segment of activity.
A new consumer
E-commerce has long since ceased to be exclusive belarus phone number list to large stores or industries; it is now necessary for all business models.
An ancient Hebrew proverb teaches that “he who spends more time open sells more”, and e-commerce fully lives up to this maxim.
The arrival of transportation and food apps a few chengdu platform have high influence for your small business years ago expanded the online shopping options for consumers, who gradually adopted the model.
The pandemic with its periods of lockdown
was the necessary push for the consolidation of e-commerce for small businesses in all segments.
There was also a boost for technology companies offering a wide range of products and services, such as those that provide commerce, payment and receipt platforms, as well as logistics and delivery services.
In November 2021, Paypal released the survey “Online sale leads Consumption in Brazil”, which analyzed the online shopping habits of Brazilians aged between 18 and 55, from all regions and different purchasing power brackets. The survey showed that 84.5% of respondents reported that, during the pandemic, they started or increased their online purchases and payments.
The survey was divided into segments
with “Food and Restaurants” being the preference of 87.9% of respondents, who mainly make their purchases through delivery apps. Next, with 72% of the audience, comes “Supermarkets and Pharmacies” and, then, “Entertainment”, with 64.6% of those consulted.
Online shopping has become popular among Brazilians, with 98.8% saying they like the experience of shopping online and 98.3% finding it easier to shop online.
The survey concluded that 1 in 4 consumers say they will continue shopping after the pandemic ends.
How to start an e-commerce
The vast majority of micro and small entrepreneurs. For your small business do not have unlimited resources or credit. So good planning involves choosing the right. E-commerce platform — in addition to taking care when registering and photographing products and. Of course, in Digital Marketing strategies.
One of the possibilities that entrepreneurs should. Consider is whether it is worth entering a marketplace or setting up their own online store. This decision will vary depending on the segment. Size, investment capacity, among other factors.
In this case, relying on the experience. Of an Online Digital Marketing Consultancy is highly. Recommended to base the decision on data analysis and correctly direct the investment.
Good planning can provide answers to a series of essential questions when developing a strategic online action plan, making it easier to choose the platform, the best store layout, digital presence, etc.
The e-commerce platform
The e-commerce platform is nothing more than the software used to create the online store. In general, the platform does not require technical or programming knowledge and can be “built from scratch” by the entrepreneur. Some even allow creation using WordPress, as well as integration with WhatsApp, Instagram and Facebook.
In addition to the acquisition cost
it is important to check whether the platform. Has its own payment system or whether it will be necessary. To hire one to make sales. The number of management reports should also be assessed to avoid spending on additional tools.
