Content Marketing continues to attract companies and marketing professionals, and rightly so. After all, this practice within digital marketing brings increasingly more results. Content marketing involves the development of optimized content, according to the best SEO practices, guided by search engines.
Today appearing on the first page
pages of search engines organically is the end ghana phone number list of a battle for digital marketing professionals: it involves a lot of SEO and content marketing effort.
And while content marketing creates optimized chengdu platform have high influence content, it’s not the same as journalistic writing, copywriting, or informational content. If it’s written in a deep and creative way but no one can find it, your content won’t bring any returns to your business.
Content must follow SEO recommendations, and we have listed the main ones for you:
1) Put some effort into the title
Your title is a basic optimization mechanism. Furthermore, 80% of people decide to read content based on the title. The title should have a maximum of 60 characters, present for Content Marketing the main keyword of the content, and briefly explain what the reader will find in the content.
2) Pay attention to meta descriptions
Meta descriptions are essential to help search engines find your content. They have some basic characteristics:
Present unique content
They have about 150 characters
Include the main keyword
Have a CTA ( call to action )
Remember: meta descriptions are key to inducing potential leads to click on your link!
3) Plan the structure
The structure of your content makes a sgb directory difference. Clear, consistent texts with an attractive visualization attract the attention of readers. Your blog will also appreciate it when you optimize the content using subtopics divided into headings (H1, H2, H3…).
4) Define the keywords
In order for your content to be found, it is essential to work with keywords. An optimized text does repeat keywords and their variations. But be careful: exaggeration annoys the reader and is not well received by search engines.
Under current rules, it is important to use keywords for Content Marketing strategically, always within the context of the content.
5) Link building
Yes, search engines approve and like link building when the work is well done and makes sense to the public. It is interesting to create:
Internal links to other offers and content on your website
External links, to relevant sites – and of course, to present the sources of your content
Backlinks are also important: check which sites link to yours and whether they are following Google’s best practices. And encourage people to share your content on highly relevant sites .
6) Optimize images and videos
Including images and videos in your post is (almost) always a great idea. They increase interaction with the reader, who most of the time enjoys the visual offering.
What many people forget is that images, videos and other insertions must also be optimized: the files must present the keywords and basic description in their title and description.
