When asked on Twitter about the SEO skills to develop in 2023 , John Mueller simply replied: “curiosity and perseverance.” [3] Those who follow him on Twitter will not be surprised by this rather direct and evasive answer. However, there is important information hidden behind these two words!
- Curiosity : To succeed in SEO, you have to continually experiment and try new things. What you’ve accomplished with one client can’t necessarily be duplicated with another. You have to experiment to achieve the same results. Dare to test new technologies and try new strategies to small business email list discover what works in 2023 for a particular field of activity.
- Perseverance : As you well know, implementing SEO actions doesn’t bring instant results. It takes patience and perseverance to improve a website’s natural SEO. Don’t get discouraged and continue to implement new levers to improve your ranking in the long term.
Some might say this is nothing new and has always been the case in SEO. It’s true! However, each year brings its share of search algorithm updates and therefore it’s worth retesting each time and waiting to see the results. SEO in 2023 will certainly be no exception , so stay curious and persevere!
Focus on SEO content in 2023
As previously mentioned, the Google algorithm update rolling out between August and September 2022 aims to further promote high-quality content. What aspects should you consider to improve your SEO texts in 2023 ?
- Addressing search intent : This is likely the top SEO content creation priority for 2023. If you want to appear at the top of Google’s SERP, you need to address the searcher’s needs when working with a keyword!
- Create long, comprehensive content : It’s not about writing to preventing the handling of information by unauthorized reach 2,500 words. Your goal is to offer quality content and cover the topic in its entirety so that the user gets all the information they need. To get an idea of the number of words needed, simply look at the first results displayed on Google’s search results pages.
- Working on the semantics of your SEO texts : SEO in 2023 isn’t just about using keywords and developing a lexical field . To perform well, you need to work on the semantics of your content to convey a strong and coherent message to search engines.
SMO and SXO as SEO trends 2023
This year, organic SEO is increasingly dependent on other communication channels and UX ( User Experience ). This is why SMO (social media optimization) and SXO (user experience improvement) are essential elements of SEO in 2023 .
SMO ( Social Media Optimization )
Although this is an indirect SEO factor, it is extremely effective in improving your positioning in the SERP . Indeed, this technique allows you to create traffic spikes on your website, and thus to interest indexing robots to know the reasons. It will therefore come to american samoa business directory crawl your pages, and this, on a more regular basis. This is why SMO must have an important place in your content marketing .
Additionally, it’s a great way to build backlinks naturally . If you create high-quality content and have built an active, focused community, you’ll increase your chances of getting shared. This way, your popularity index will improve without you having to force external link building.
