How can I find out how much a keyword costs

You can find out how much a keyword costs by using Google Keyword Planner or a keyword cost estimator like Semrush’s Keyword Magic Tool .

Let’s see how it works for both of us.

Google Keyword Planner

Log in to your Google Ads special database account. Click on ” Tools ” on the left side, then ” Keyword Planner ” under “Planning.”

You will find two options:

• Discover new keywords: Great for finding new keyword ideas. Use this when you need to expand your keyword list or are starting from scratch.
• Get forecasts and search volume: Best for analyzing keywords you already have in mind. Provides a list based on your data and predicts average CPC.

Let’s say you already have a list of keywords. In this case, click on “Get search volume and forecasts “.

Next, paste your keywords and click “Get Started .”

Google Keyword Planner will give you insights into each keyword.

The two columns “Top of page bid (low range)” and “Top of page bid (high range)” represent the historical estimates of the low and high range CPC for that keyword.

Both ranges are influenced by your location and your Search Network settings, so the actual cost per click for your keywords is likely to vary from the estimates in Google Keyword Planner.

Now, if you don’t have a list of keywords yet, click on the ” Discover new keywords ” option.

You can discover new keywords in two ways. You can enter a seed keyword (a broad term related to your business) or a specific URL to see keyword suggestions based on that page.

Let’s go with “Start with Keywords “. Next, enter your seed keyword and click ” Get Results “.

You will get a list of keyword suggestions.

Check the “Top of page (low rank)” and “Top of bid page (high rank)” columns.

Analyze these estimates to gauge the potential cost of each keyword.

Keyword Summary

You can also use Semrush’s Keyword Overview tool to find out how much it costs to buy keywords on Google.

The tool gives you the average CPC of your keywords and other data that can make your campaigns more effective.

To get started, open the tool, enter your keywords (you can add up to 100 keywords) and select your preferred location. Then click ” Search “.

The tool will analyze your keywords and show you various data, including CPC.

You can sort the list of keywords by CPC by clicking on the “CPC (USD) ” column header .

If you don’t have a list of keywords yet, you can start with Semrush’s Keyword Magic tool . It will give you keyword suggestions along with useful metrics for each one (including CPC).

Open the tool, enter your seed keyword and select the location you prefer. Then click ” Search “.

You’ll see a list of keyword suggestions, along with the average CPC and other useful data for each keyword.

You can filter this result based on the CPC range. This is especially useful if you are on a budget. You can set the filter to only show keywords within a specific CPC range.

How does Google determine the cost of keywords?

Google Ads uses an auction-based system. Advertisers bid on keywords to determine whether their ads will be displayed. This bidding directly affects the cost per click for your target keywords.

To reduce your CPC, it is important to understand the factors that influence it.

Quality Score

Quality score is a metric that Google angola latest email list uses to evaluate the quality of your ad.

The quality score is based on the expected click-through rate (CTR) , the relevance of the ad to the user’s search query, and the relevance and usefulness of the landing page .