It’s impossible to know exactly what offer or message will work best for your specific audience. At least until you test it.
A/B testing is one of Hello Bar’s unique built-in features. You can create two or more versions of a popup with slightly different calls to action or other elements. Hello Bar will automatically show one version to some site visitors and the other to others.
Depending on which version
Gets more clicks and conversions, you can determine the best elements to use in your lead generation forms and popups.
With Hello Bar, you don’t have to comb through whatsapp number database the data. It will automatically tell you which version “won” your A/B test.
You will know which offer to use in the future to attract more quality leads.
We recommend testing only one element at a time to get strong evidence that one version performs better because of it. For example, you might A/B test a CTA in one round of testing, copy it in another, and so on.
Host a webinar.
A webinar combines two marketing tactics that work extremely effectively: video and interactivity.
During a webinar, you can show the viewer what is crm for retail and how can it transform your business anything you want. If you are, for example, giving a tutorial on Adobe Photoshop, a screencast would be best. On the other hand, if you are selling shoes, a live video of you in front of the camera might be more useful.
According to the Content Marketing Institute, 62% of B2B marketers host webinars, and it’s one of their top five preferred content formats. This clearly shows the importance of webinars for marketing and B2B lead generation .
Webinars don’t have to be watched live, as you can also replay your webinar later for those who missed it. Cut out any sales pitches you included, then publish the video to your blog, YouTube, or landing page (or all three).
What is a webinar?
A webinar is a live video event held online that teaches an audience something valuable. Participants can register well in advance of the event, and the company sms to data usually provides some kind of discount code at the end.
Plus, there’s a lot of flexibility in webinars. You can use any type of video you want, from animations to screencasts , and you’ll need a program that lets you read questions and type out answers for your audience.
Why are webinars an effective lead generation strategy?
Webinars work really well because they drive conversions. They allow you to turn a prospect into a lead (and then a customer) in a relatively short amount of time.
They essentially act as giant lead magnets. They are a bit like seminars, but participants can participate from home. This makes them very effective.
Plus, as long as you provide something of value, you can build your reputation in your industry and introduce viewers to your business culture. It’s a great way to inspire brand loyalty.
To effectively use webinars to generate leads, make sure you create separate webinar landing pages to capture registrations for each webinar. Here’s an example of a webinar registration page from Salesforce.
Use website content to increase signups
Lead generation isn’t always a straight line. Sometimes you need to weave your website visitors into your corporate culture and brand in a more complex way.
Website content, such as blog posts, can help increase webinar registrations. At this point, you’ve captured a lead and increased your chances of engaging with them.
Include a link to your webinar in the calls to action on your blog. Later, after the webinar is over, change the call to action to something else so as not to lose potential leads.
Alternatively, you can run webinars over and over again. In this case, you won’t have to change your CTA as long as the registration URL stays the same.
