Come on, it’s not as simple as you might think at first, after all, there are many ad formats with
different objectives, whether it’s to provide information about a particular product or to entertain the reader with this attractive digital advertising .
In a market that is expected to reach USD $225 million in 2022, it is essential that you know what
Display Marketing is, why your company should invest in it and the best tips to implement this technique and obtain results.
Don’t be left behind!
Display Marketing: a strategy based on visibility
Display Marketing is a strategy that seeks switzerland phone number list to use graphic advertising as
a method to attract the audience of a website, blog , social media platform or other digital media to perform a specific action.
It is often comprised of banner promotion techniques, which combine images and videos to capture
the attention of potential customers for an organization.
These tactics encourage users to click through to a landing page and take action, such as viewing a
product in a catalog and guiding them through the purchasing process.
In short, Display Marketing is digital ads that incorporate one or more of the following elements:
- Short video clips;
- Pop-ups ;
- audio;
- photos or computer designed and optimized graphics;
- Flash Media;
- text.
Most online and display advertising campaigns are charged on a cost-per-click ( CPC ) basis. That is,
each time a search engine user clicks on your ad, you will be charged an amount based on your overall bidding strategy.
So what is the goal of this strategy?
Display marketing offers us the 2024 india telegram users database possibility of showing offers in a
wide variety of formats. In addition, when we create graphic ads on advertising platforms such as the
Google Display Network, the ads have the potential to reach users on millions of websites around the world.
It is for this reason that this technique is presented as an excellent way to generate brand recognition ,
obtain clicks, conversions and sales from potential customers who may not be interested in the
business itself, but who have found the banner with images and videos relevant to the solution they were looking for.
We use this strategy to optimize the entire customer journey of the lead in order to convert it. From
there, comes the business methodology to generate customer trust and loyalty towards the brand to
achieve a safe repeat purchase.
Its success lies in generating highly visual content aimed at the right target audience, at the right time on the right website.
Display advertising converts videos, images, banners and text into an ad unit for the available
network inventory, taking into account the profile of each buyer persona before deciding which
combination to deliver.
The 6 types of display advertising are:
Traditional display ads
These are the ads that are most associated asb directory with display advertising, consisting of
horizontal, square, and skyscraper image sizes.
They are mainly image-based with some text and are mostly used on web pages.
Responsive Display Ads
They are a type of display ad where there are several text titles, descriptions and images that the Ads
platform’s algorithm uses to place, size and target an ad in various combinations determining the best performing format for the specified audience.
Retargeting Display Ads
Retargeting, or remarketing , is when a display ad is shown to people who have visited a web page,
usually a specific page or set, within a specific period, but have not yet completed the desired action, such as completing a purchase.
In this sense, they become a great vehicle for personalized content .
Social Ads
Have you ever been on Facebook or LinkedIn and seen ads? Yes, those are social ads.
Like responsive graphics, they are a combination of text, images and even videos with a Call to Action .
Discovery Ads
This type of Display Marketing is a form of native ads that use machine learning to display image assets in the most appropriate format for the user.
These appear in YouTube search results, for example.
Why should your company invest in it?
To understand why your company should invest in a Display Marketing strategy, you need to be clear
about its 4 main advantages:
Diversity of uses
Display ads come in many shapes, sizes and formats. This means that we can choose an advertising
style that will resonate with a specific target audience.
Powerful tool
As we have discussed in this content, thanks to the Google Display Network, this content has the
ability to access millions of sites directly from the Google Ads account .
