This week on the latest digital marketing updates: New Google Search features for shopping, Microsoft Advertising product roundup, details on Meta’s first MRC accreditation, next steps after Google Ads sunsets similar audiences, and new YouTube livestream feature.
Here are the latest news, trends, and updates in detail:
Search
Google Adds New Search Features for Holiday Shopping
Google Search makes it easier to advertise holiday deals with new features like promotion badges, coupon clipping, deals comparisons, and price insights.
Right on time for the holiday season, Google shared the new features they dataset added to Search to make it easier for brands to promote deals and discounts, and for shoppers to find the perfect items at the right price.
Promotion Badge and Coupon Clipping Feature
This year, promotions are taking front and how to transfer everything and move to a new email account center in Google product searches. The new promotion badge will show up in Search on items running a promotion (e.g. “15% off with coupon code HOLIDAYS”). While in the past Google has shown when items are on sale or the price has dropped, shoppers can now see specific promotions and compare them to others right in Search.
There’s also a new coupon clipping feature, which allows shoppers to easily copy promo codes when they’re ready to buy. These new features will roll out in the coming weeks.
Side-by-Side Deal Comparison
Through this new feature, Google is providing china business directory shoppers with an easy way to reduce the time they spend on researching and comparing shopping deals across retailers. If you search for a women’s puffer coat, for example, Google will show you a side-by-side comparison of available puffer coat deals right in your results. This new view will roll out in the US this November.
Price Insights
Another feature rolling out is price insights on Search, which will help shoppers understand the prices displayed so they can make better buying decisions. This will allow them to see how one merchant’s price compares to others’ and whether it’s low, typical, or high for that product.
Google also reminds retailers and advertisers that deal performance data is always available. You can review your business’ promotions wherever you manage your product listings on Google.
PPC
Microsoft Advertising Releases Product Updates for November
Headlining this month’s updates is the global rollout of Credit card ads.
Microsoft Advertising has released the November edition of the Microsoft Advertising product roundup, and here’s what advertisers can expect:
Global rollout of Credit card ads
Microsoft Advertising is currently piloting Vertical Ads, and now they have made Credit card ads available to advertisers globally.
Industry-specific Vertical Ads are highly recommended by Microsoft Advertising as an alternative to a generic ad approach. According to them, it’s “a vital component for engaging with consumers and maintaining or increasing ad performance.”
Performance Max Import solution
Microsoft Advertising has built a solution within. Google Import to simplify the process of duplicating your efforts across platforms when using. Google Ads’ Performance Max campaigns.
This solution is now generally available and it allows you to import your Performance Max campaigns as Smart Shopping Campaigns and Local Inventory Ads in Microsoft (for those with a Merchant Center) and Dynamic Search Ads (for those without a Merchant Center).
Microsoft Clarity
You can now easily and intelligently set up your custom conversion tracking via. Microsoft Clarity a conversion setup wizard that doesn’t require coding. By having Microsoft Clarity insights for Microsoft. Advertising enabled within your Universal Event Tracking (UET) tag setup. You can now set up sophisticated conversion tracking by event, measure performance, and drive a stronger ROI. This is now in open beta for advertisers.
