Talking about digital marketing consulting for small businesses may seem like an exaggeration, but the days of entrepreneurs having to do everything themselves are over. Today, synergy between different expertise is necessary for companies of all sizes and segments.
Proof of this is the number of solutions and services
that need to be carried out and, even companies cambodia phone number list that maintain a marketing department, would not be able to optimize websites for SEO, develop social media management, create engaging posts, increase authority and reputation, among other tasks.
And yet, invariably, the entrepreneur has many doubts, among them which digital marketing services the company really needs to put into action or whether it is necessary to actively participate in all social networks.
What is digital marketing consulting?
To make it easier to understand, we will simplify what has google changed in its content policies for business profile posts? Digital marketing consulting the definition considerably and say that digital marketing consultancy for small businesses seeks to offer the entrepreneur an action and communication plan to ensure the company’s presence on the Internet.
What most entrepreneurs don’t know is that
just this” involves many areas and activities. Some require very specific knowledge of digital marketing, while others require comprehensive knowledge to ensure broader results.
lass=”yoast-text-mark” />>The first stage of the consultancy is the diagnosis of the company, so that the consultant and his team can understand what stage of communication – and even of the market – the company is in and what has already been accomplished.</p>
At this stage
the products and services offered are sale leads analyzed; the target audience and market; the way the sales, customer service and after-sales departments operate; and all other variables that may influence the compa
ny’s results and objectives.
>With this, the digital marketing consultancy will be able to identify the scenario in which the company operates, its problems and needs, and outline strategies on how to address them.
The myths Since the Internet became
Many of these “truths” do not take into account the particularities of each business or market. They are true “recipes for success” sold as the salvation for all businesses.
Small and micro businesses do not need to invest in digital marketing
This statement leaves many companies on the fringes of the market. Even though with a small initial investment it is possible to increase the authority. And credibility of the company or product using content marketing.
#2 This product or service does not need to be on the internet
The pandemic has forced companies of all sizes and Digital marketing consulting segments to adopt some form of digital action. The need of the moment has shown that a digital marketing strategy is possible and necessary to reach consumers.
Digital marketing will pass
The internet has gone through some. Bubbles” and fads, however, with the development of applications. E-commerce and social networks. People are increasingly connected.
#4 Having a website and social media requires a lot of work
Organization and discipline are two requirements. Required for companies of any size, from micro-enterprises to large international groups. Having a well-designed and indexed website and acting. Strategically on social media means that the company is open 24 hours a day, all year round, for consumers.
Campaigns are expensive and analog media have a better return
This is one of the myths, not only in digital marketing. But also in traditional media. However, the value of investments in digital actions is still. Many times lower than that of broadcast or paid TV ads. And billboards and more efficient than the famous “street leaflets. Distributed at intersections and traffic lights. The amounts invested in digital marketing should be consistent with the company’s financial health and the strategy adopted.
