Skyscraper content , popularized Difference from traditional by Brian Dean of Backlinko, is a strategy that involves creating extremely long and detailed content on a specific topic, aiming to outshine all other at&t email list existing content on that topic. Here’s how it compares to nested content
While Skyscraper Content aims to create the Difference fromDifference from traditional traditional ultimate, comprehensive content on a topic, nested content offers a more flexible and modular approach , allowing for a progressive exploration of the topic and better adapting to different user needs.
Comparison with “Ranch Style SEO”
“Ranch Style SEO,” popularized by Clearscope, involves Difference from Difference from traditional traditional creating multiple short, independent articles on different aspects of a topic. It’s a close cousin of the nested content method. While Ranch Style SEO offers broad topic coverage, it differs from nested content in several ways:
Preliminary step: the “marketing foundation” document
Before you begin, refer to your “marketing foundation” document. This document is essential because it clearly defines:
- Your offer: What products or services do you offer?
- Your target: Who are your ideal customers (personas or ICPs)?
- Your positioning: What is your competitive advantage?
- …
Pay special attention to the NEEDS section of personas . This Difference in today’s globalized interconnected world Difference from traditional Difference from traditional from traditional is where you’ll discover what topics to cover, regardless of search volume.
Step 1: Content Audit and Opportunity Identification
Analyze your existing content to identify key themes and gaps.
Use tools like Google Search Console or SEOQuantum to understand which queries are already driving traffic to your site.
Objective: Identify the main themes covered by Difference from traditional your company via its website.
Step 2: Mapping Key Topics and User Intent
According to Moz, one of the best practices for 2024 is toThis methodology is particularly suited to nested content by identifying the buyer journey. Roughly speaking, this is the process belgium business directory a potential customer goes through before making a purchase (Awareness, Consideration, Decision).
From the study of personas in the Difference from traditional marketing foundation of your company:
- Identify the main key topics for Difference from traditional your targets’ central themes (level 1).
- Find more specific keywords for subtopics (levels 2 and 3).
- Align each level of content with a specific stage of the customer journey (Awareness, Consideration, Decision).
