Unlike the semantic field, the Difference between lexical field is a family of analogous words . Although this notion may seem similar, it upbit database is not, however, similar. Indeed, the lexical field describes the atmosphere, while the semantic field specifies the information .
If I take the previous example, this time you must use a vocabulary that encompasses your theme: “table”, “leg”, “wood”, “adjustable”, etc. Therefore, the semantic field allows you to contextualize your lexical field . Thus, to write qualitative content, the key is to use these two techniques when you write an SEO text .
Importance of the semantic field in natural referencing
In 2013, the Google algorithm update known as “ Hummingbird ” revolutionized the world of web writing forever. Content quality became an essential criterion for Difference between organic SEO . Keyword stuffing was a thing of the past , and web writers were forced to work on the semantics of texts to please Googlebots .
Since then, SEO experts have begun implementing SEO strategies that revolve around this concept. First, the notion of the “ semantic cocoon ” emerged. This involved creating the architecture of websites from a semantic perspective (concordances between all pages). Later, the concept of the “ thematic cluster ” was invented to further enhance the affinity between each piece of content on the site.
In 2020, Google once again confirmed the ideas for a fun christmas greeting importance of the semantic field in SEO. By publishing the description of their quality criteria (known as “ Google EAT ”), it was now written in black and white that the expertise of a content was (among other things) reinforced by the choice of the semantic field .
According to this document (in English), this practice is essential to ensure reading comfort and protect Internet users , which is paramount in the eyes of the search engine leader. Thus, thanks to the semantic field, you:
- offer richer content (UX);
- position your pages on more requests (SEO);
- attract more organic traffic (ROI).
8 steps to optimize the SEO semantic field
Want to improve your content’s ranking on Google’s search results pages? Here are 8 steps to follow to ensure proper SEO optimization of the semantic field !
1. Research keywords
Before you can b2c fax work on your lexical field and develop your semantic field, you of course need keywords (main and secondary queries) . This remains the basis for creating SEO content! To find the list of keywords that will boost your SEO , I advise you to proceed as follows:
