In addition to writing articles on LinkedIn, there are many other options that the platform offers you to share valuable information and interesting data with your audience. Launching original publications or sharing articles and publications from other professionals in the sector are some of the most used options. The great thing about LinkedIn is that it supports a wide variety of publication formats , so it gives us many options to exploit our creativity.
Oh! And don’t forget about newsletters , a LinkedIn feature that allows you to send email notifications to those profiles that subscribe every time you publish an article, which will help you get more views.
4. Create relationships on the platform
This last step in a LinkedIn social selling strategy is to interact with your audience . Although, in reality, these are not steps that have to be followed one after the other, as steps two, three and four must be developed together. Even step one whatsapp number list should be done together, as it is advisable to update your profile information and optimize it more and more over time.
Returning to step four, this consists of building relationships through:
- Send custom connection requests.
- Respond to comments, both on your posts and on those of other profiles.
- Write your own comments on publications in your sector.
- Send direct messages to profiles that you consider may be potential clients.
Social selling vs. Inbound marketing, is it the same?
I’m sure more than one of you have asked yourself this question while reading this article. It’s normal, since both strategies have many similarities, but also many differences that make them essentially different.
Tools to boost your Social Selling strategy
Sales Navigator
This tool, which we have already mentioned, was developed by the social network with the aim of helping sales professionals find potential clients more quickly by providing them with personalized information about them. And not only that, Sales Navigator also allows you to better organize all your prospects and interact with them in a more orderly and efficient way.
Additionally, Sales Navigator can be integrated with other tools such as Sales Force and Microsoft Dynamics so you can import your contacts and accounts from them.
Please note that this tool is not free and has the one that performs best to your entire three plans with different prices and features .
LinkedIn Social Selling Index
The LinkedIn Social Selling Index is not a tool, but rather an indicator that will help you know if your social selling strategy on LinkedIn is bearing fruit.
Also known as SSI, this indicator developed by the social network LinkedIn itself can range from 0 to 100 , where 0 means that your social selling strategy is not working. The SSI is made up of the four steps we mentioned above and european union phone number valuable content each one can reach a value of 25% if carried out perfectly.
You can find this metric and your percentages achieved in the Sales Navigator tool itself. To give you an idea of how it is displayed, we leave you with a real example below.
