All is incredibly dependent on executing well,” sarandos said.Nevertheless, netflix is also exploring additional revenue . Streams by creating non-streaming experiences of their most popular shows.Creating experiencesthis week, netflix debuted “stranger . Things: the first shadow” on broadway, which is based on the hit show “stranger things.” . Sarandos describes the play as “part broadway show, part thrill ride” that tells the origin . Story of its popular series.The “stranger things” franchise has also spawned consumer products, including “surfer .
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Boy pizza,” which sarandos claimed is “the number one frozen pizza brand in walmart.”netflix has . Already seen success with events like the “squid austria phone number data game experience” in times square and “bridgerton . Ball” dances, where fans arrive in costume to relive their own regency era fantasies. Sarandos . Said there had been at least seven marriage proposals at these balls.“there’s a very unique . Relationship with ip and storytelling and people who express who they are through the shows .
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That they love,” sarandos noted.Coming this year is “netflix house,” with locations planned for philadelphia . And dallas. These venues will feature but in the digital landscape dining, experiential retail and ticketed experiences that rotate around . Various netflix content.Sarandos characterized these as “the next generation of what a theme park might . Be” — similar to topgolf-type experiences that people might visit four or five times a . Year rather than once every five years.Read more: netflix says demand ‘stable’ amid recession fearslocalization .
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And personalizationwhile many companies are moving toward more globalization, sarandos said netflix is unique in . That it’s both a global and local entity: it streams to a global audience and . Yet its offerings showcase local culture.“our korean team feels very much like it’s a korean . Company,” he said. “they’re able to make great programming phone number united states of america for korea because there’s no focus . On making it global.”this strategy has led to runaway hits like “squid game,” which became .
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A global phenomenon despite being created specifically for korean audiences.Sarandos said netflix learned a counterintuitive . Lesson from this experience: “the more authentically local it is, the more likely it is . To travel,” or do well across cultures.Sarandos said the company initially made content aimed at . A global audience, mixing actors from different countries with different native languages. This approach failed, . He said.While netflix is in many countries, one glaring absence is china.
