Company have a strategy When it comes to business strategy, is the first thing that comes to mind the book “The Art of War” by Sun Tzu?
Then you’re on the right track. The author is believed to have been a Chinese general and lived in the 4th century BC in a noble family. As a brilliant military strategist, it can be said that the concept present in the work was ahead of its time, which is why it is still successful today, albeit in another type of war: the business world.
From the Greek “strategos”
which means the art of the general, strategy can be egypt phone number list summarized as the set of goals, purposes, guidelines and plans to achieve one or more objectives . In the business context, it consists of the set of competitive and commercial approaches that guide managers to achieve the desired performance, which may be to strengthen the brand, promote customer satisfaction or increase revenue.
It is worth noting that strategy is a commitment to action
Entrepreneurs and managers make decisions all the time, but they are not always strategic decisions. This is a big problem, because most of the time the decision leads managing food costs is a priority to an action that involves the entire organization, defines a position and brings the company closer (or not) to the desired results. Therefore, we can say that strategy is the standard for decision company have a strategy making that aims to help the organization achieve its goals.
How to define a business strategy?
In general terms, the strategy must take into account. The analysis of the business environment and create possibilities for competitive advantage that are creative and innovative, but mobile lead also compatible with the organization’s resources and viable. It is important that the adopted strategy is consistent with the company’s principles and values and seeks the commitment of the people involved. In addition, it is necessary to limit the degree of risk of the adopted strategy, because whatever the objective, the health of the business comes first.
Sebrae points out three strategic alternatives:
Growth strategies: business strategy to increase profits. Sales, or market share by increasing the value of the company.
Stability strategies: when there are operations in several sectors. The company may want to concentrate its operations. Its administrative efforts. in existing companies, without increasing its units;
Reduction strategies: when results are below expectations. Or survival is challenging, reduction can be a strategy to improve the negative situation. And can be a turnaround – changes for improvement; divestment or liquidation if applicable.”
Swimming in the blue ocean
Have you ever heard of the Blue Ocean Strategy?
This company have a strategy business concept states that the best. Way to outperform your competitors is to stop trying to outperform them. The idea presented in the book of the same name encourages the search. For markets that have not yet been explored, called the “blue ocean”. To understand the metaphor. In the blue ocean it is possible to swim freely. While in already saturated markets (red ocean) it is not so easy to stand out.
The concept focuses on business model innovation and its main tool is the value curve. However, you may have already noticed that finding a blue ocean is an exception, but the essence of the strategy can help companies rethink themselves and try to innovate in their value curve .
Some brands that have adopted the
strategy: Apple, Cirque du Soleil, Uber, YouTube, Alibaba and Wikipedia.
From mass market to niche market
A strategy that has been very successful for online businesses is the Long Tail. The concept created by physicist Chris Anderson is based on Vilfredo Pareto’s 80/20 rule. The term comes from the book “Long Tail – from. The mass market to the niche market” and the rule described is based. On the principle that 80% of the effects are obtained by only 20% of the causes . The idea is to direct actions towards several. Things with a lower demand. Instead of investing in a few things with a high demand. For Anderson. Selling to a large number of niches in the tail can be. Economically, as attractive as selling to the mass market.
