Structured data is not a direct ranking factor. However, it does determine how the search results are displayed. Therefore, important information such as location . Building Structured Data opening hours or telephone number should always be marked with structured data so that the search engine can read it. It enables the digital voice assistant to give the desired answers to questions.
Featured Snippets as a door opener for voice search
Google defines featured snippets as “facts, diagrams accurate mobile phone number list or similar that fit correctly and comprehensively on a mobile phone screen in 1-2 sentences or a short list.”
In addition to the top rankings, Google uses featured snippets for its voice search results.
Because Google itself decides which website is eligible for a featured snippet, it makes sense to optimize content so that it is relevant for it.
SEO adjustments and language-appropriate content
The biggest change probably concerns the SEO optimization of the content. The new search behavior affects the setting of keywords, the design of headings and the tone internal energy in physics grade of the web texts. Building Structured Data If you want to be at the top in the future, you should prepare your content for voice search SEO.
Complex writing is harder to understand and therefore more difficult to place in the presented excerpt. Simply written content contributes to better understanding and is better suited to reading aloud.
A voice-based search requires more colloquial language than . Building Structured Data typed search queries. The W questions can help: For example: “What is the best restaurant near Mönckebergstrasse?” vs. “Restaurant Mönckebergstrasse”. A spoken search query is formulated as a question and does not use individual keywords.
Longtail keywords are therefore necessary to answer “spoken” questions correctly.
Integrate FAQ section on the website
Another good way to position yourself for “spoken” questions european union phone number is to integrate an FAQ section on the website. This is usually always defined by formulated questions that Google then uses. Building Structured Data Think about your users and adapt the questions to how users would ask them.
