Tips for creating an online catalog – In addition to being used to convey product information to consumers, catalogs also function as a fairly effective promotional medium. Therefore, when making it, it is best not to be careless, but it must be easy to understand, eye-catching, and attractive.
Tips for creating an online catalog can actually be done easily and for free. See the steps for making it as follows for UMKM and online shops. Keep watching until the end!
What is an Online Catalog?
The catalog itself is a documentary list that is arranged in such a way as to make it easier for consumers to see the products being sold. With a catalog, consumers will find it easier to get information about the products they need. The catalog itself can be a booklet, a photo, or a pamphlet.
However, in today’s era, business people are starting to use online catalogs more often to make it easier to reach a wider market via the internet. Catalogs are usually posted on a company’s website or social media accounts.
Generally, catalogs contain information about products such as price, content, ingredients, promotions, and functions. This aspect is very important to promote the products you sell to the wider audience so that they have enough information before making a purchase.
Easy Tips for Creating an Online Catalog
You can’t just create an online catalog. Pay attention to all aspects so that the catalog you create can convey product information perfectly. Here are tips for creating a catalog that can attract buyers.
Market Segment or Target Audience Determination
In creating an online product catalog for SMEs or online sales, the first thing to do is to determine the target audience first. The target audience will later determine how the design concept will be created.
For example, if the market is adults, then the concept must be different from selling baby-specific products. This is important to note, one of the factors of business success is adjusting the product to the needs of the target market or consumers.
Determine the market segment or target audience by grouping them based on age, gender, interests, hobbies, or others. The goal is that when viewed repeatedly it does not feel boring, so that consumers remain comfortable and feel familiar. The determination of market segments like this will also determine how the use of language and visuals will be made later.
For example, you have a Chinese New Year hamper business, where the target market is certainly adults who are already working and want to give gifts during the celebration. So, the concept of the online catalog can be red with information about the contents of the hampers, along with the price.
Choose a Design that Suits Your Business Concept
An attractive design is certainly very necessary when creating a catalog. However, you must pay attention to the design of the catalog, whether it is appropriate or in line with the characteristics of the business being run. Do not use a haphazard recent mobile phone number list design that is not in line with the business concept being offered. If the catalog design is in line with the business concept, buyers will also be more interested and confident in what is being offered.
Following Your Target Market’s Taste
The next tip for creating an online catalog is to follow the tastes of your target market. Make sure you have a target market before creating a catalog. Pay attention to their interests and things that feel relevant to them. The more relevant the catalog is to market tastes, the easier it will be for you to attract potential buyers.
Use Clear Visuals
Make sure the visuals displayed in the catalog have clear quality. Try to position yourself as a consumer, most likely you will feel if the product being promoted uses blurry quality photos. Therefore, use clear visuals so that consumers will trust your business more.
No Need to Beat Around the Bush
Include the necessary information in the catalog you create. There is no need to be long-winded in explaining information too long about the products offered. Focus on the advantages, functions and various other main information in this catalog for development Li was immediately interested.
Perhаtіkаn Remіlіhan Warna
The next tip for creating an online catalog is to pay attention to the colors used. Choose colors that are in harmony with the product photos. Using random colors will make buyers reluctant to see the catalog you distribute. Prioritize aesthetics in creating the online catalog.
Pіlіh Dеѕаіn уаng Eye-Catching
Eye-catching design, meaning that the placement or arrangement of each component in the product catalog is neat, the use of language and fonts is easy to read, the combination of colors is pleasing to the eye, and the product photos look professional. On the other hand, if you make it carelessly, it will make potential buyers reluctant to look at it and prefer to ask the seller directly.
Creating an eye-catching design has its own appeal. If you make it as attractive as possible and professional, of course, an online product catalog can be used as an effective promotional media.
Jangan Lura Tambakhan Information Brand
When creating an online product catalog for SMEs or other online sales, never forget to include brand information. Especially for SMEs, it must have a brand logo and complete information about what is being sold.
Including information about your brand can make your online store better known to a wider audience. For example, if you are running a spicy culinary UMKM, then create a brief brand description such as “We sell various spicy snacks, such as ma las funciones de las herramientas caroni, lidi noodles, and instant aci meatballs. Contact our WA for orders”.
Brand information does not only contain descriptions of the goods for sale. However, it is also necessary to include the seller’s contact, online store website, and logo. Arrange them as neatly as possible in the online catalog so that it is comfortable to read.
Include Actions for Product Purchases
Don’t forget to include how to buy the products offered through the catalog. For example, insert a link to the marketplace or store address needed so that consumers can buy the products in the catalog. Also include the ordering conditions and shipping options so that buyers are not confused about purchasing the product.
Pay Attention to Catalog Usage Period
Next, it is also important to pay attention to the period of use of the catalog. The best use of the catalog can be used for the long term.
so that the visuals do not have to be routinely replaced in a short time.
\characteristics of your brand. Online adb directory product catalog visuals like this are unlikely to be changed in the near future, especially if the design is attractive to look at.
Although it is necessary to create an online product .
catalog that can be used long-term, at certain moments or celebrations there is nothing wrong with updating the catalog. Then for the basic online catalog, it can also be updated periodically as needed.
Distribute Online Product Catalog to Various Platforms on the Internet
Have you finished creating an online catalog? The final step is to distribute the catalog to various platforms on the internet, including social media.
