This is the heart of the Tank Media project, which “offers support to media entrepreneurs, whatever An incubation supportheir stage of development.</em> It is an incubation program for media that, at some point in their life, need to thoroughly rethink their value proposition. Whether it is media in the launch phase or media that need to reinvent themselves.” Twice a year, Tank Media launches a call for projects . On average, 35 applications are sent. Selected by a jury composed of members of Tank Media and media entrepreneurs, a third are interviewed.
Since its launch
three incubation programs have already taken place for a total of 19 incubated media . All night clubs bars email list media is accepte there is no standard model. For example, during the last incubated “promotion”, a podcast, a YouTube tutorial or even a magazine followed the program ( Internet actu or Bouche Magazine for example). For twelve weeks, the incubate media follow training, meet speakers, exchange with other participants and are supported by the Tank Media teams. At the start of the 2019 school year, Mathieu Maire du Poset announced that he wanted to go further:
“We’re going to launch an initial training catalog around these topics of An incubation suppor intrapreneurship and entrepreneurship. And an agency/studio function that aims to support existing media outlets in their ability to develop intrapreneurship internally, launch new projects, and do so by connecting to this new media ecosystem to seek greater agility and resilience in their model.”
Unite a community
This is one of the ambitions displaye by Tank Media: to unite a community . Mathieu google search data reveals the latest consumer priorities Maire du Poset affirms: “we work a lot on the spirit of promotion” of the incubated media. The old promotions meet the new ones and so on . Everything is to the exchange between actors from all sides. This is one of the great riches of incubation diversity . They are all at different stages of development, come from diverse backgrounds, do not work on the same themes or media objects. “One of the challenges for us is to put them in contact. They all have something to learn from each other . ”
The event dimension is important at Tank Media to contribute to the construction of this community
of media entrepreneurs . Lunches with speakers are organize each month. ” Sous l’écume “ , a quarterly event, focuses on a media trend in depth and ” Horizon(s) “, also a quarterly event, focuses on professions and organizations in the media. Once a year, Tank Media organizes a meeting dedicated to feedback from media entrepreneurs.
Through all these mechanisms put in place, the goal is to create a community of media entrepreneurs that will grow year after year . Even if not all the projects succeed, the community will still be establishe . This is what Mathieu An incubation suppor Maire du bahrain lists Poset emphasizes.
