For a long time, the product catalog was an integral part of company marketing . Now the physical catalog has been pushed back by the effects of digitalization . Nevertheless, there are good reasons why companies should not do without the traditional product catalog. Find out why this form of offline marketing is still important today.
Offline marketing or online marketing – the right mix is the ideal solution
Both online and offline marketing have their individual advantages: Online marketing has a large reach. Consumers are addressed at any time and in any location. Interactive, innovative and target group-specific measures can be implemented at a reasonable budget. Offline marketing also reaches target groups that prefer non-digital channels. Furthermore, offline marketing offers the opportunity to address certain senses and certain emotions. One example is the product catalog. It is available in digital and physical form. Both variants have their justification, but can also be used in addition to each other.
Advantages of a digital product catalog
- Available at any time
- Available anywhere
- Easy navigation using the navigation bar or search function
- Possibly storage function or reservation function for products
- Easy catalog updating
- No printing costs
- No shipping costs
- No physical space required for the customer
Advantages of a physical product catalog
- Classic and traditional form of the catalogue
- Haptic form of the catalogue leads to car owner database a different buying experience
- High-quality appearance
- Personal presentation of the catalogue as a token of appreciation
- Catalog attracts the customer’s attention
- Customer browses through the catalog and also looks at products that he would not specifically search for
The Future of Product Catalogs and Advertising Prints
The production volume of advertising prints and catalogs in Germany in 2011 was 5,873 million euros. By 2019, the production volume had decreased to 4,850 million euros. The level is still very high, although it is clear that the trend is moving differences and similarities for data protection towards online marketing . Nevertheless, the offline sector still has its place and is used intensively by advertisers. The decline in the distribution of product catalogs has resulted in the exclusivity of specially designed product catalogs : customers no longer take them for granted and are therefore very likely to read them.
Hand over the product catalogue personally to the customer
Product catalogs attract the most attention when asb directory you hand them over personally or send them to the customer at their registered address. An exclusive impression is created because it is no longer a given that you will receive a product catalog these days. Private customers often see the product catalog as a gift that they associate with appreciation. They leaf through the product catalog and discover products that they would not have specifically searched for using the search bar. Ideally, a shopping feeling arises similar to strolling through the shelves. If customers put the product catalog on the living room table at home, it attracts the attention of guests, which can lead to positive word-of-mouth advertising for your company. Since the product catalog is associated with printing costs, it should be given to selected customers in order to provide maximum benefit.
5 Tips for Using a Product Catalog
Tip 1: Make sure that the products are presented clearly in the product catalog. Sort the products by category and offer both a table of contents and an alphabetical search.
Tip 2: Make sure the product catalog has a high-quality design and is attractive. The product catalog represents your company.
Tip 3: The title page decides whether customers open the product catalog or not. Arouse interest and curiosity.
Tip 4: Hand out the product catalog to selected customers. Consider where the product catalog can have the greatest impact.
Tip 5: Use the product catalog in parallel with online marketing. Make a product catalog available to customers online as well.
