However, there is a tab that is less explored by sites and blogs in this optimization work: Google images.
And that’s an interesting gap for companies that have more difficulty appearing in the first text search results.
Ultimately, since competition for the first page of Google is so high, focusing on images can open up an alternative route with high traffic movement to your pages.
If you want to know more about SEO for Google Images, then stay with us.
In today’s article you will see how this mechanism works, what its advantages are and how to make your photos and figures appear in this type of searches.
Join us!
How does Google Images work?
Google Images is one of Google’s alternative search engines, as well as video, news, shopping , books and maps searches .
Through it, people can find specific sites, content or photos using image results instead of text and links.
This is the case, for example, of searches for references to decoration, clothing, food dishes or photos of a famous person or event.
A special feature of Google Images is the possibility of searching not only by keywords.
Now, you can start a search using an image, as long as it is sent to your computer via a URL of another image on the web.
This way, Google will deliver results for images similar to those inserted in the search field, sites that include the image searched for, and other sizes for the figure used as a reference.
For now, we can also highlight the search segmentation filters.
Through Google Images, you can specify your searches based on size, color, photo lifespan, copyright licenses, and image types (photo, face, animation, clip art, and line drawings).
Below you will learn more details about how Google Images works and its benefits!
Why do your site’s images need to appear in those search results?
We have prepared a short list with 4 reasons to prove that your site or blog can grow if it is optimized for Google Images.
Look at the following lines!
Produces faster growth in positioning
One advantage of Google Images is that, by simply scrolling the screen with the mouse, dozens of results are displayed , something around 30 or 40 images.
This way, the chances of impacting your audience with your site’s images are greater than with text searches, which have 10 results per page (also knowing that people rarely go to the second or third page).
Enables you to appear in text search results
One detail of the operation that can be considered a benefit is the opportunity for an image of your site to appear in global search results.
If you are a regular Google user, you may have noticed that for some searches, images are displayed before, next to, or between the link results.
For example, if you go to Google and do a search for “ Quentin Tarantino ” (the famous director of films like The Hateful Eight and Pulp Fiction) you will see that his photos appear next to the links.
Generate more traffic to your site or blog
If you can appear faster at the top of search results and still have the possibility to display your messages in text results, it is natural that the traffic to your site or blog will be higher.
Rather than an alternative route, Google Images is a complementary source of visitors, as are social media, email and other indirect channels.
Improve the content consumption experience
That’s a benefit that revolves more around visitors. When you use and optimize images in your content, you can improve the user experience in 3 ways:
- Offer an additional image option for a given search: If you post your own photo, meme, montage or illustration, there is a great opportunity to attract visitors by being something new, that is, with a different angle, view, colors and context than other images on the same subject.
- Understanding content becomes more playful: Images help illustrate and explain more complex tutorials and concepts.
- Promotes accessibility: When images do not load, Google displays Alt Text tags (we will see this later) to describe the content of the image to readers. In the case of visual impairment, this same tag can be read by programs that talk about the content of the sites. This way, the images are accessible to all types of public.
How to do SEO for Google Images?
SEO for photos, figures and other illustrations is not burdened with many techniques such as page and text optimization.
Still, there are some important tweaks you can take to make your site or blog rank higher in image searches.
Do you want to know what you need? Then check out the 5 tips we selected for you.
1.
How do you usually name the images you upload to your site? If you don’t usually describe them in your file names, you’re going down the wrong path.
Along with Alt Text (the subject of the next point), the file name is a way for Google to read the image. In the end, the search engine fails to display a figure the way we see it.
So if you upload a photo of a pair of black Adidas running shoes, the file name might be “ Black-Adidas-Running-Shoes.jpg ”
Remember that each word must be separated by hyphens (or Google will not read the spaces either) and must not contain accents.
The file name can appear in the image URL in several instances, making things much easier for Google.
2. Describe the images in the Alt Text attribute
Alt text is the most important SEO factor for images, photos and figures . It is a description attribute that must be inserted into the HTML code of an image.
But rest assured, you don’t need to have a deep understanding of programming to do that.
Some platforms, such as WordPress, make it easy to insert this tag.
For example, when you upload an image from your computer to the system, it offers the possibility to fill out a field called “Alternative Text.” This is where you describe your image.
This description should be brief, objective and, if possible , with the keyword of the page where the image is inserted.
This section should describe the image so that Google robots can know what the image is about.
3. Include a legend in your figures
The caption is not a factor that directly iran mobile database influences the SEO of an image. Its role is more focused on the SEO of the page, with the aim of keeping the reader’s attention on the page.
And that’s important because you have a lot of people who come to a site after clicking on an image in the search results, save the file to their computer, and then close the page.
This attitude is bad for the site, as it increases the bounce rate , making Google understand that the search was not satisfactory for the user.
With visitors staying on your site longer and a lower bounce rate, your pages will rank higher in both text and image search results.
4. Align images with page content
The context of the image in relation to the content of the page also directly influences positioning.
For example, an image of a car engine will rank better in a text about car mechanics than if it were in an article about travel.
Therefore, the images and text on the page need to converse, to complement each other.
5. Reduce file size
This is another technique that affects th differentiate yourself from the competition SEO of the page. Therefore, reducing the file size is relevant to speed up the loading of pages.
In the end, one of the factors that slows down the opening the most is the weight of the images. Nobody likes a slow-loading site, right?
Therefore, use programs that reduce file size without losing image quality. Tools like Optimizilla , Kraken.io and TinyPNG .
Google Images is an interesting route to explore to attract more traffic to your site or blog.
While most sites focus on text or video search results, you can grow by optimizing your images correctly.
To do this, ensure at least that they have the file name and that the Alt text tag is set.
In short, these are the most direct factors in the asb directory positioning of your images in search results.
Here you can check how to optimize your site to rank better in Google images.
Now, the next step is to know how to choose the photos and figures to make your content more attractive and engaging. That’s why we recommend reading our article: 19 mistakes when using images in your content that you should avoid !
